Author Archive for Capiche Staff

Meet the Plurals: What’s So Special About Generation Z?

They were born texting, their itty fingers swiping across their cell phone screen while they listened to their iPod on earbuds as Blue’s Clues played on the television, Dad watched cat videos on the laptop and Mom slew Doom demons on the desktop.

It was the mid-nineties to early 2000s, and the iGeneration was born into this quasi-anachronistic mash-up scene. Tech-savvy from toddlerhood, these youngsters grew up wending their way around the Internet, “playing” with friends over social media and communicating via emoticons.

At more than a quarter (25.9%) of the US population and growing, Generation Z has already surpassed the percentage of Millennials (24.5%), who themselves outnumbered Baby Boomers (23.6%) by a million (77 to 76 million) in 2015.

These Post-Millennials are your next wave of employees, entrepreneurs, leaders and customers, and it’s time to meet them.

This generation is known for being resourceful, self-motivated and driven. Three-quarters (76%) aspire to turn their passions into careers, whereas only half of Gen Y had such hopes. Nearly as many (72%) wish to start their own businesses one day.

Growing up in a post-9/11 world and witnessing the Global Financial Crisis, they earned yet another moniker as the Homeland Generation for preferring the safety of home and feeling less secure in the world at large.

Gen Z has been reared by protective parents who emphasized tradition, academics and social-emotional learning (SEL). Perhaps because of living in a more uncertain world fraught with the possibility of terror, these kids are turning out to be more conservative than their Millennial predecessors.

They have no illusions about achieving the American Dream, but they do want to better the world, and 76% are worried about the future of the planet. More than a quarter of 16- to 19-year-olds volunteer, and three-fifths (60%) hope to secure jobs that make a difference in the world. Like Millennials, they seek a sense of purpose in their work.

Other epithets (e.g., Gen Tech, Net Gen and Gen Wii) emphasize the group’s tech fluency. Spending a minimum of three hours a day on the computer for activities unrelated to school, the curious Digital Natives value visual and video forms of communication (Instagram and YouTube over Facebook), bite-sized content (Reddit and Twitter), choice (more options with greater levels of customization) and connection (social media, live-streaming).

According to the 2014 study Generation Z Goes to College, the teens use such terms as “loyal,” “compassionate,” “thoughtful,” “open-minded,” “responsible” and “determined” to describe themselves.

These Gen-X offspring instantly spot inauthenticity and patronizing attempts by marketers to court them. If you do win their respect, however, Gen Zers are known for being brand-loyal, and they will evangelize on your behalf if they believe in your products and services.

The most diverse generation to date, the Plurals embrace multiculturalism. While they are more pessimistic than Millennials, this bleaker attitude may propel them to seek pragmatic solutions to crises such as global warming, economic inequality and terrorism. Greater consciousness of planetary problems could well lead to direct action.

Whatever the future holds, these enterprising and creative self-starters give us cause for hope.

See below for a fun and informative infographic on Generation Z courtesy of Marketo.

Generation Z: Marketing's Next Big Audience Infographic

Being Self-Employed: What’s Not to Love? Plus, This 1 Tip Will Boost Your Productivity—and Happiness

It’s the life many of us daydream about while languishing in a stagnant job where our talents go untapped and unappreciated: starting our own business.

And many act on that dream—nearly a third (30%) of the American workforce comprises the self-employed and their employees (approximately 15 million in 2014) according to this Pew Research Center article.

Working at home, earning 50% more, doing what we love, using our gifts, finding a sense of purpose, calling our own shots—sounds sweet, doesn’t it?

The reality, however, may not be so rosy. That’s not to say striking out on your own doesn’t have its rewards—a lot of those perks we just mentioned are borne out by statistics.

Work-Life Imbalance

There’s a flip side many fail to realize until they’re ensconced in their new venture: that work-life balance Americans already have trouble achieving? For most self-employed, work trounces life beginning on Day One.

If you’re thinking about becoming your own boss, be prepared to say goodbye to evenings, weekends, eight-hour workdays, sick leave, vacation time.…

The Overwork Epidemic

This Gallup report reveals 49% of the US self-employed put in at least 44 hours a week—10% more than their employee counterparts at the time. Worse, 26% of the self-employed workers Gallup surveyed reported working more than 60 hours a week. A later Gallup article calculates the average employee work week at 47 hours, with 25% reporting working more than 60 hours—nearly catching up to the self-employed.

American freelancers aren’t the only ones suffering from overwork. This 2016 Quarterly National Household Survey reports that Irish employees averaged 34.6 hours a week during the first quarter of 2016 as compared with 44 hours for the self-employed.

And that earlier statistic about the self-employed (specifically incorporated business owners) earning up to 50% more than their employee counterparts—it turns out 29% of that increase is due to their working more hours. Entrepreneurs may earn more on average, but that comes at the cost of time.

The Secret to Productivity

It doesn’t have to be that way, though—in fact, it shouldn’t. According to this Fast Company article, the secret to accomplishing more isn’t working more hours—it’s working fewer.

Our brains need regular breaks to recharge. When we neglect this fundamental requirement, productivity dips.

A recent Draugieum Group experiment showed those workers with the greatest productivity rates took a surprising number of breaks—for every 52 minutes of work, they took about 17 minutes off.

And we’re not talking about playing computer Solitaire or checking Facebook. The kind of breaks our brains need do not involve electronic devices—instead, try taking a brisk walk, reading a chapter in your latest book or enjoying a non–work-related chat with a colleague.

To many of us, that sounds like a lot of downtime, but our brains reward us by performing more efficiently during the time actually worked.

That magic trick applies whether you’re an employee, independent contractor, business owner, freelancer or entrepreneur.

Working fewer hours and getting more accomplished—now that sounds pretty sweet.

Need Help Taking More Breaks?

Here are some additional tips from Fast Company on how and why to take more breaks as well as what you may be doing wrong.

The workaholics among you probably need more hands-on assistance with reforming your work habits, and that’s where Chris Cook comes in. As a self-employed co-active coach, Chris can help you achieve your professional goals while maintaining a healthy life balance. Call her at 541.601.0114 or email chris@capiche.us to get started today.

What Are Words For: 6 Writing Tips from the Masters

If you only remember one lesson from The Elements of Style—affectionately known as Strunk & White—it’s probably Rule 17 in the “Principles of Composition” chapter.

Editors hear William Strunk’s curmudgeonly admonition “Omit needless words” every time they strike out a“very” or superfluous “that.” Or—as I like to put it—“Omit needless words.” Once you adopt this mantra, formerly invisible words pulse red as you read. You may even be seeing red now.

While our last post explored how your diction affects others’ sense of your power when speaking, this article focuses on the written word—although the lessons apply equally to speech.

Below are six writing tips from the masters.

1) 1+1 = ½

Sol Stein spins Strunk’s famous edict another way in his formula 1+1 = ½. In Stein on Writing, the master editor reveals this secret to powerful writing: redundant language weakens.

If you’re using two words to say the same thing, you’re diluting the effect. Axe the less precise word or find a single term that captures the meaning of both, and you’ll strengthen your sentence.

2) Beware of Modifiers

Sol Stein’s Reference Book for Writers warns us adjectives and adverbs “weaken nouns and verbs, and therefore weaken your writing.” If you can swap out an adverb for a more telling verb, do so.

Trade “ran quickly” for “scampered,” and the sentence jumps from report to story. The reader visualizes the subject scampering away, learning something about the subject’s motives and character in the process.

3) Conquer Clichés

Watch any reality TV show, and you’ll realize it’s a pastiche of clichés, from “I’m not here to make friends” to “It would mean the world to me.” We breathe them in like smog, scarcely noticing how polluted our language has become.

4) Jettison Jargon

Bullshit Bingo players racking up the points during a staff meeting know the workplace is riddled with jargon.

Orwell predicted as much in “Politics and the English Language”, where his fifth rule of writing cautions, “Never use a foreign phrase, a scientific word, or a jargon word if you can think of an everyday English equivalent.”

5) Use Active Voice

Out of Orwell’s six writing rules, we’ve already covered four (banish clichés, embrace brevity, trim fat and ditch jargon). His number-one rule tops nearly every editor’s list, too: “Never use the passive where you can use the active.”

The classic example of cowardly passive voice (which misdirects the audience by omitting the subject responsible for the action) is, “Mistakes were made.” No, you made a mistake. Muster some moxie and admit, “I made a mistake.” That’s how passive becomes active.

6) Remain Civil

What’s Orwell’s final mandate to writers? “Break any of these rules sooner than say anything outright barbarous.” That’s right—civility outclasses dogma. Value dignity, respect for others, ethics and graciousness over nitpicky rules. In other words, don’t let your newfound linguistic powers turn you into a grammar Nazi.

Trickle-up Theory: 10 Ways Organizations Can Create Stronger Leaders

When a ship founders, blame rarely lies at the feet of the crew. True, a seaman may fail to properly secure a mooring line or spot a collision risk on the horizon, but ultimately it is the captain who is liable for keeping the vessel afloat and on course.

Just as managers are responsible for the poor performance of their team, a company is culpable for any weaknesses present in its leadership. Responsibility flows upward, and senior administrators need to employ smart strategies to keep their organizations from capsizing.

Here are 10 ways organizations can create stronger leaders:

  1. Avoid just-because promotions to management. Before transplanting employees from positions they are flourishing in, make sure they have the appropriate skills—and desire—to succeed in a leadership role. You can still reward employees for good work with a pay raise or more challenging job description—just make sure it’s well-suited to their strengths.
  2. Encourage managers to seek advice. Don’t cultivate a culture of fear, shame and ego but rather nurturing, humility and collegiality. Make sure managers feel comfortable approaching senior leaders about questions or problems.
  3. Invite a fresh perspective. Sometimes a pair of unfamiliar eyes combined with professional expertise can reshape a flabby company into a high-performance athlete. Consider bringing in an organizational consultant to gain clarity on your culture; develop your leadership; and assess and address barriers to performance. You can boost employee happiness, engagement and productivity by creating a positive organization.
  4. Provide training opportunities. Companies should offer ongoing training and professional development opportunities for leaders and staff alike. Creating an atmosphere of learning is a key way to enhance engagement while honing and deepening your team’s competencies.
  5. Strive for professional and personal growth. Senior administrators should not only be seeking to become their best selves through leadership coaching, but they should be encouraging their managers to do the same.
  6. Challenge folks. When people feel stuck in a routine, they quickly grow bored. Our brains thrive on stimulation, and that means constantly pushing at the edges of our existing skill sets and forging new neural pathways. Even those who fear change need a sense of challenge to propel them forward.
  7. Understand the difference between managing and leading. In the post Managing Stuff, Leading People, Senior Manager of Sales and Leadership Development Steve Keating articulates the difference between managing and leading: “When you’re talking to a manager you get the feeling that they are important; when you’re talking to a leader you get the feeling that you are important.” Leaders are acutely aware of their team members’ abilities, they care for them as individuals and they possess a grander vision, which they can communicate to others in ways that stir enthusiastic engagement.
  8. Mentor each other. Instead of assuming an autocratic demeanor, handing down performance targets like kingly decrees, senior leaders should take new managers under their wings, offering wisdom from the trenches as they rear up the next generation of trailblazers.
  9. Seek out strengths. Don’t focus on people’s weaknesses but rather their strengths. If some employees are faltering, figure out why and redefine their roles to capitalize on their talents. Take advantage of Strengths Finder and other resources such as an organizational development consultant to pinpoint and polish the gifts in each team member.
  10. Lead by inspiration. Great leaders model the leadership skills they would like their managers to exhibit. There is nothing less motivating than a hypocritical boss or more inspiring than a leader who authentically embodies the best that leaders can be.

Ready to Make Your Leadership Shine?

Contact Chris Cook at chris@capiche.us or 541.601.0114 to discuss how she can cultivate the gems at your company through organizational development consulting and leadership coaching.

The Dangers of Disengagement—and Its Likely Cause

Have you ever felt yourself slipping into an apathetic haze at work, too bored, uninspired or beaten down to bother?

According to Gallup, nearly a quarter of employees around the globe are actively disengaged. That translates to bottom-line losses in the trillions. Not only are companies paying for sagging productivity by disengaged employees, but they’re also missing out on the benefits of having highly engaged powerhouses on their team.

What Causes Employee Disengagement?

What is one of the top causes of employee disengagement? You can probably guess. Whether you call them incompetent, narcissistic, psychopathic or straight-up evil, bad bosses shoulder much of the blame.

A recent Gallup article titled The Damage Inflicted by Poor Managers explores the consequences of lousy leadership—a subject we have examined in past articles (see sidebar).

Coauthors Marco Nink and Jennifer Robison note that in comparison with disengaged teams, engaged teams are 17% more productive and 21% more profitable; suffer 41% less absenteeism and 70% fewer accidents; and experience up to 59% less turnover, 28% less waste and 10% higher scores from customers.

At 24%, disengaged employees practically double the number of engaged employees (13%). That’s like having a bunch of anchors attached to a handful of balloons. It’s tough for an organization to achieve performance goals with that kind of ballast weighing it down.

The answer isn’t axing the disengaged employees, though. If the cause is bad leadership, the replacement hires will simply become the next crop of disengaged employees, creating a perpetual and costly cycle of turnover.

How Do You Solve a Problem Like Bad Leaders?

When the problem starts at the top, that’s where we need to focus our attention. In another Gallup article, Nink and Robison ask, Can Bad Managers Be Saved?

Falling into a management role without proper preparation can transform decent folks into petty tyrants as they attempt to compensate for insecurity about their lack of leadership skills. Or they may be perfectly nice individuals engaging in poor management habits without realizing it. They might even have untapped leadership talents that simply haven’t been identified or developed.

As Steve Keating discusses in his piece Managing Stuff, Leading People, people often get promoted to management positions because they excelled in their previous roles—often having nothing to do with leadership. Just because a software engineer is brilliant at designing algorithms doesn’t mean she’s strong at leading a software development team—in fact, it’s frequently the opposite.

Not all bad bosses are beyond redemption. It takes astute judgment to determine which managers have the potential for growth and which ones will continue to flail. In our next article, we’ll examine some strategies companies can adopt to ensure their leaders are motivating engagement rather than provoking disengagement.

Need Some Advice?

Whether your organization is struggling with disengagement, ineffectual leadership or low performance, Chris Cook can help. Email her at chris@capiche.us or call 541.601.0114 to find out how.

From the “Worst Year Ever” to … the Best Year Ever?

Many people around the world were relieved to bid adieu to 2016, so widely detested it prompted publications ranging from The New York Times to The Telegraph, the Smithsonian to The New Yorker, Slate to BuzzFeed to question whether it was the worst year ever.

An exhausting presidential election, the controversial Brexit vote, the deadliest mass shooting in US history, numerous international terrorist attacks, earthquakes galore, the hottest year on record and a string of beloved celebrity deaths—many would say 2016 was a pretty dreadful year, indeed.

Putting all this behind me, I choose to remain hopeful that 2017 will be a better year—a great year. I will do my best—and I encourage you as well—to do everything possible to spread positivity and love.

I will do my best—and I encourage you as well—to do everything possible to spread positivity. Click To Tweet

Many thanks to a dear friend and colleague who shared the following quote. It speaks to me. I hope it speaks to you as well. Here’s to 2017!


“Make sure, therefore, that to the extent you can, always act from the deepest, widest, highest source in you that you can find; let every word out of your mouth come from the Highest Self you can discern; let every action spring from the deepest Source you can possibly summon. You are laying down Forms that will be stored in that great storage bin in the Cosmos, whence they will one day reach down and mold the future with their own special insistence. Make sure these Forms will be something you can be deeply proud of. You do realize that you are directly co-creating the future World, don’t you? Please, never, never forget that.”
Ken WilberIntegral Meditation, 2016, p. 130

Keep Drama on the Stage—and out of the Workplace

In the requisite Stein on Writing, publisher, writer and master editor Sol Stein reveals this secret to successful plotting: create a crucible.

If you’ve ever seen Mike NicholsWho’s Afraid of Virginia Woolf?, you know how compelling a crucible can be. When you pit two forces of nature like Martha (Elizabeth Taylor) and George (Richard Burton) against one another, the results are explosive.

As Stein writes, “Characters caught in a crucible won’t declare a truce and quit.… the motivation of the characters to continue opposing each other is greater than their motivation to run away.”

While such a formula makes for gripping drama, that’s the last thing you want in the workplace.

Good leaders know how to navigate conflicts, dissipate tension and redirect negative energies into positive, productive outlets. Most importantly, they themselves are not the source of drama.

Unfortunately, those leaders are rare. A recent Australian study suggests there are more villains at the top than we realize—1 in 5 CEOs may be psychopaths (versus 1 in 100 in the general population).

“Typically psychopaths create a lot of chaos and generally tend to play people off against each other,” says Nathan Brooks, the forensic psychologist who conducted the study.

A profit-driven corporate culture often propels sociopaths—who unabashedly violate ethics in pursuit of the bottom line—to positions of power, even though such behavior collectively costs companies hundreds of billions annually due to employee turnover and disengagement.

Just as the recent Wells Fargo scandal teaches us, myopic thinking may yield short-term profits but reaps incalculable damage. Sure, there are the obvious costs like $185 million in fines, $5 million in customer refunds and the potential billions in class action lawsuits from customers and the 5,300 terminated employees.

At a deeper level, however, the damage done to the Wells Fargo brand is incalculable. A bank losing the trust of its customers is tantamount to drinking Jonestown Flavor Aid.

Let’s play a word game. What do you think of when you hear Enron, Exxon and Monsanto? It’s probably fraud, Valdez and mass farmer suicides. Even when they change their names and attempt to reinvent themselves, corporations can never escape the toxic taint of corruption.

This is why it is so crucial to carefully define, protect and live your brand. From the epic to the everyday, how companies and leaders behave has lasting ramifications.

While we may not be in a position to shape the epic dimensions of our organization, all of us play a role in the everyday, and reducing drama in the workplace has widespread benefits—including boosting happiness and health, which subsequently reduces turnover, increases engagement and heightens productivity.

In this SmartBrief article, Dr. Nate Regier offers three tips for quashing office drama:

  • Practice transparency. In times of conflict, honesty is indeed the best policy. Instead of passive-aggressively venting your frustration, explain why a certain behavior is bothering you. Sidestep blame in favor of expressing your feelings. This is a common tactic in couples counseling for a reason—it reframes the concern as an expression of feeling rather than an attack and helps each understand the other’s perspective.
  • Offer your expertise. This doesn’t mean going around handing out uninvited advice. Rather, it means genuinely assessing the problem and offering to share relevant knowledge if desired—the last part being key.
  • Set realistic limits. In a conflict, identify your non-negotiables in a non-threatening manner. Once both parties have a clear understanding of the stated goals and obstacles, it’s easier to chart a path to resolution.

This kind of “compassionate accountability is key to productive relationships and communication,” writes Regier.

What are your workplace drama stories? Do you have any tips on how to cope with psychopathic bosses and smooth out tensions in the workplace?

5 Annoying Boss Habits That Will Tick off Your Team and Other Lessons from Office Space

Have you ever had a boss who had some irritating foibles that drove you up the wall? Those behaviors may have even become an inside joke among employees, a peculiar turn of phrase setting off a burst of laughter among coworkers or a physical quirk you mimic at the dinner table to make your kids giggle.

As funny as those traits might be, matters turn serious when you consider the high cost of employee turnover in the workplace. Make sure you’re not driving good talent away by practicing any of the following habits.

1) Did You Get the Memo?

Office Space is a comedic crash course on how not to behave as a boss, but the reason it resonates so deeply with audiences is its striking fidelity to corporate life. How many times has your organization adopted a new policy that yields little substance while only creating more busywork for employees? Whether it’s putting cover sheets on TPS reports or keeping a daily task log, it gets in the way of doing real work and drains you of motivation.

2) Eight Bosses

Also perfectly illustrated in Office Space are the hazards of management bloat. As Peter Gibbons notes in the above clip, “When I make a mistake, I have eight different people coming by to tell me about it. That’s my only real motivation is not to be hassled, that and the fear of losing my job. But you know, Bob, that will only make someone work just hard enough not to get fired.”

3) We Need to Talk about Your Flair

Does your company make you wear or do silly things as a cheap way of promoting their branding? Instead of living a brand based on a blend of research, reality and aspiration, they might tell you to use certain catch phrases or wear a particular color on Fridays. These infantilizing habits make you feel more like you’re at a high school pep rally than in a serious workplace.

4) Ahh, I’m Also Gonna Need You to Go Ahead and Come in on Sunday, Too

Have you had managers who spring surprises on you at the last minute and just presume you’re okay with them? Like telling—not asking—you to work on Saturday … and Sunday, and then phrasing it in such a way that you don’t have a choice in the matter. Bosses who don’t respect their team members’ personal time have overstepped their boundaries, and those who decree royal edicts rather than making requests are likely to find themselves without minions one day.

5) The Ratio of People to Cake Is Too Big

Do you have any Milton Waddams at your company? Employees thrive in an atmosphere of quality, fairness and respect, and if one or more team members feel they’re being slighted, that is a recipe for a toxic workplace. Lack of fairness doesn’t have to come from mistreatment, exclusion or bullying—it may also take the form of favoritism. If some employees feel a manager favors one of their colleagues, they will not only come to resent the manager but also to detest that colleague. In other words, if you’re going to have cake, make sure there’s an equal portion for everyone. After all, you don’t want any Miltons setting the building on fire.

More Behaviors to Avoid

Read more great tips on annoying boss habits to avoid in Six Boss Behaviors That Drive Your Team Members Bonkers and Five Meetings Your Employees Will Thank You for Killing or Fixing at The Balance.

Want to Be a Better Leader?

You may not be guilty of the above vices, but you probably have some habits you’re unaware of that may be irking your team. If you’re ready to become not only the best possible boss but the best possible you, get started with leadership coaching by calling Chris Cook at 541.601.0114 or emailing her today.

Are You Seeing the Forest for the Trees? Where Senior Leaders Are Failing

When you think of senior leaders at your organization, are they more likely to spend their time:

  1. zooming from meeting to meeting, generating reports and bashing through an endless task list or
  2. developing strategy, delegating to trusted staff and inspiring employees through strengths-based coaching?

Most likely, your answer is ‘a.’ You may even be one of those managers swept away by the tidal wave of meetings, busywork and deadlines. There are any number of reasons for this—from downsizing causing work to be divvied among fewer employees to a myopic focus on immediate targets blinding us to the bigger picture.
You want a captain who has enough foresight to steer the ship away from danger. Click To Tweet

The Grander Vision

Whatever the excuse, you have to admit senior leadership bears some responsibility for articulating the grander vision of the organization, seeing past the urgent projects and daily crises to achieve a broader, deeper perspective.

You want a captain who has enough foresight to steer the ship away from danger and toward smooth waters. If she’s stuck in the engine room, how can she scan the horizon for icebergs and storm clouds?

Two Tracks: Senior Leaders & Individual Contributors

At The Context of Things, Ted Bauer recently blogged about how senior leaders shouldn’t be individual contributors. Instead, he floats an idea that got shot down by a previous employer of his: rather than making senior management the only career advancement option, offer an alternative “individual contributor” track—of equal pay.

This accomplishes two things: 1) it prevents unqualified people from becoming one of the 82 percent of poor manager hires (who subsequently make life miserable for their underlings and sap productivity), and 2) it acknowledges the unique strengths of key individual players, allowing them to blossom in ways that may otherwise never occur in a traditional corporate structure.

Such an approach could harness untapped talents while enabling the truly gifted leaders to rise to their calling. Managers who entrust their staff with tasks they would typically undertake not only empower those contributors but also free them to concentrate on influential strategic decisions.

Imagine a leader who balances an eagle’s eye view with an empathetic approach. Click To Tweet

A Better Way

When only a third of senior leadership can identify company priorities, something is askew. When managers spend more time head-down at their desks than getting to know their staff, they are failing as leaders.

Imagine instead a leader who balances an eagle’s eye view of the organization—comprehending its innate culture, branding and marketing tactics—with an empathetic and astute appreciation of every employee. That manager would understand how to elicit the best from his employees in concert with the organization’s deeper mission, conducting a harmonious symphony in pursuit of long-term strategic goals.

The Path Forward

This may feel daunting to managers trapped in the corporate grind and facing a seemingly infinite to-do list. You don’t have to do it alone.

Through executive coaching, you can identify your own natural abilities, charting a path toward strategic leadership and becoming an inspiration for your employees as you model transformation.

In addition to igniting your personal and professional growth, Chris Cook can help your company discover its DNA. Her organizational consulting services will make the big picture crystal clear while outlining specific steps you and your staff can take to achieve your company’s aspirational vision.

Want to Explore the Possibilities?

Whether you want leadership coaching, organizational consulting, branding guidance or all of the above, Chris Cook can help. Call 541.601.0114 or email Chris today.

Millennial Mindset: What Gen Y Wants out of Work and Life

When it comes to work, do you value purpose over salary? Growth over comfort? Do you want your leaders to empower rather than instruct you? Are you more comfortable with casual check-in conversations than a formal annual performance evaluation? Do you prefer to focus on your strengths rather than your weaknesses? Does your life take precedence over your career?

Then you might be a Millennial—or at least you’re attuned to the same values identified as characteristic of Generation Y in a recent Gallup report titled “How Millennials Want to Work and Live.”

According to William Strauss and Neil Howe—the authors credited with coining the term “Millennials”—the generation born roughly between 1980 and 2000 is globally conscious and civic-minded. They care more about community than personal advancement. This concern for larger causes has also earned them the sobriquet Echo Boomers.

Generation Me author Jean Twenge and other critics question the altruistic traits Strauss and Howe associate with Millennials in Generations: The History of America’s Future, 1584 to 2069, finding them instead to exhibit a greater sense of entitlement and narcissism.

Wherever you fall on the debate, there’s no denying Millennials are seeking something deeper from their work, and that is why employers that offer meaningful roles are more likely to secure the loyalty of job-hopping Gen Yers.

There’s no denying Millennials are seeking something deeper from their work. Click To Tweet

Whereas past generations aimed to land a good-paying job where they could climb the corporate ladder over the course of their career, Millennials are likelier to switch jobs in search of more gratifying opportunities. The Gallup report reveals that 6 out of 10 Millennials express a willingness to change jobs, and as many as 21 percent have changed jobs within the past year—triple the number reported by other generations.

Generation Y job-hopping costs the US economy an estimated $30.5 billion. That fact combined with their lower workplace engagement—only 29% are engaged, Gallup says—make it imperative for organizations to find ways of appealing to Millennials.

Gallup Chairman and CEO Jim Clifton identifies six cultural shifts organizations can make to engage and retain Gen Yers:

  1. Prioritize purpose over pay. Fair compensation is important, but meaning matters more. Gen Yers would rather work at a job that pays less but makes them feel they are contributing to a good cause and helping the larger world. Unless your Millennial employees feel inspired by the mission of the organization, connected to the culture and creatively challenged by their responsibilities, they’re going to seek out more fulfilling jobs.
  2. Offer development opportunities. Millennials want to grow both personally and professionally. They’re less interested in perks like pool tables and espresso machines than in learning new skills and acquiring knowledge.
  3. Be a coach—not a boss. This shift from an autocratic leadership style to a collegial, empowering one benefits not only Millennials but all employees. People automatically become more engaged when leaders recognize and develop their strengths, making them feel more valued while helping them become better individuals.
  4. Converse rather than assess. Reared on social media, Generation Y takes a more casual approach to communication. They don’t want to wait a year to get feedback during a formal annual review—they desire ongoing discussions so they constantly know where they stand and how they can improve.
  5. Focus on strengths instead of weaknesses. Rather than dwelling on weaknesses, discover your employees’ strengths and cultivate those talents. Gallup notes, “weaknesses never develop into strengths, while strengths develop infinitely.” That’s not to say organizations should pretend the weaknesses don’t exist. A leader who understands their employees’ abilities and flaws can redefine individual roles to minimize weaknesses and maximize strengths across the collective whole.
  6. Create jobs they love. More than previous generations, Millennials identify their work with their lives. They want to know they are spending their hours wisely and doing fulfilling work at a company that appreciates them as human beings.

By understanding the work and life goals of Gen Yers, you can attract the brightest young stars to your organization—and keep them there. Unattached, connected, unconstrained, and idealistic, Millennials will flourish in a culture that treasures their strengths, gives them a sense of purpose and drives them to be their best selves.