What sets you apart? What is the cream that floats to the top? The icing on the cake? If someone were to ask what your top three strengths are, what would you say?
Whether you are promoting yourself or your business, you’ll excel when you know and understand your strengths—so you can put them front and center.
If you are looking for a job or promotion, you need to know your strengths. If you can’t articulate them, you can’t expect your boss or potential employer to, either.
If you are looking to grow your business, increase your client base or expand your market share, you need to know your business’ strengths. If you’re not sure of them yourself, how can you expect your clients to understand them?
Here’s a four-step process to identifying what sets you and your business apart:
- List your strengths. Include skills and knowledge you’ve acquired through experience and education as well as softer intrinsic strengths such as insightfulness, empathy or stellar customer service.
- Ask for input. Ask colleagues or clients for honest feedback.
- Revisit past feedback. Reread old performance reviews and think back on coaching from previous bosses (businesses can check out YELP or TripAdvisor reviews).
- Modify your list. Adjust your original list to reflect what you’ve learned. Make sure the strengths are specific so they are credible and useful.
Now what? Use these distinctive strengths to build your brand—either personal or business. It all follows the same formula in the end: identify and promote your strengths to the people you want to influence. BAM. Done!
A great resource for identifying personal strengths is Strengthsfinder by Gallup. I use this regularly for my coaching clients with great success. Check it out and let me know your thoughts.