Have you uncovered your company’s DNA? Its brand? Is it real, honest and yet aspirational? Your brand must be rooted in reality with room to reach toward the future. Is your culture in sync with your brand? Successful companies walk the talk. Let Capiche show you how.
In the requisite Stein on Writing, publisher, writer and master editor Sol Stein reveals this secret to successful plotting: create a crucible. If you’ve ever seen Mike Nichols’ Who’s Afraid of Virginia Woolf?, you know how compelling a crucible can be.