Below you’ll find a smattering of client PR and media placements. Let us help you get your good name out there, too!
Stracker Solar – Helping Oregon Farms
Southern Oregon Magazine, Summer 2024
A pioneering research project will allow Our Table Cooperative Farm, a leading advocate for sustainable farming practices, to counter the challenges of growing heat-sensitive crops like lettuce during Oregon’s increasingly hot summers by growing them under elevated, moving solar panels. The project will supply nearly all of the farm’s energy needs, as well as provide backup power to keep its farm store and food storage running during natural disasters.
Read moreParkhurst Wine Cellars: Exquisite Wine, Food, Scenery
Southern Oregon Magazine, Spring 2023
Southern Oregon is a little slice of heaven for wine aficionados, regularly earning accolades from esteemed writers at The New York Times, Wine Enthusiast, Sunset and Forbes. And while residents and visitors alike have grown accustomed to the seemingly endless stream of new wineries and tasting rooms opening throughout the Rogue, Applegate and Umpqua valleys, one winery’s tasting room with something new to the region opened in Jacksonville late last year. It’s a beautiful intersection of the region’s history with its wine-centric future. (See page 61.)
Read moreBuilding on a Legacy
Utah Construction and Design, June 2022
Six decades later, Gramoll Construction continues to build upon its reputation of reliability and dedication.
The year was 1962. John F. Kennedy was president. The population of Utah, according to the census, was around 900,000. The Billboard Year-End Hot 100 Single for the year was “Stranger on the Shore” by Acker Bilk. Gas was 28 cents per gallon. And Dustin Gramoll’s grandfather, Robert, along with Harry Clyde, founded Gramoll Construction. The company operated out of Robert’s home office in North Salt Lake until they constructed their first offices in 1973.
Fast forward to today. Dustin Gramoll is the third-generation President of the well-regarded construction company, now headquartered in offices constructed in 2019—still in North Salt Lake. Dustin is a 2011 University of Utah graduate with a degree in Business Administration. He has been with the firm since 2003, filling every role from cleanup to estimating and from site superintendent to project management. He’s taking the reins from his father and company CEO, Jim Gramoll, the company President for 30 years. . . .
Read more30th annual Festival of Light Celebration kicks off Friday
Ashland.News, November 24, 2022
A small group gathered Monday, Nov. 21, on Gateway Island to mark the planting of a new “Lights for Life” tree to replace one knocked done by an errant vehicle in April. Lights for Life began in 1987 as a small annual fundraising campaign in Ashland, combining the spirit of the holiday season with Ashland’s unique sense of community. In 1996, the campaign expanded to Talent, and this year, Lights for Life is part of the City of Phoenix’s holiday celebration. To commemorate the Nov. 18 planting, the Ashland Community Health Foundation held a small dedication ceremony on Nov. 21. Chaplain Rosanna Ferraro-Jensen officiated, offering good wishes for its safety and longevity.
Read moreSkouting Out a New Taphouse Model
Southern Oregon Business Journal, November 2022
It’s been almost 20 years since Tom and Lisa Beam started their restaurant enterprise in Ashland, Ore., a college and tourist town in the mountains of Southern Oregon. Their latest endeavor is called Skout Taphouse and Provisions. Skout, which opened in 2021, is the Beams’ fifth local restaurant and its vibe as a Pacific Northwest taphouse is anchored by a revolving assortment of 40 beers on tap.
Read moreWhat’s in a name? Ashland Community Hospital Foundation marks transition to ‘Community Health Foundation’
Ashland.News, September 11, 2022
About 50 to 60 people gathered Sept. 1 at the Ashland Community Health Foundation office to celebrate the second anniversary of the foundation’s headquarters, which opened Sept. 1, 2020, just prior to the Almeda Fire on Sept. 8. The foundation, which hosted a ribbon-cutting and meet and greet gathering at its new location, is also celebrating a new name. The foundation’s board of directors voted in 2021 to move from Ashland Community Hospital Foundation to Ashland Community Health Foundation.
Read moreOld Wineries: A New Generation Takes Over
Southern Oregon Business Journal, Fall 2022
It was bound to happen. Southern Oregon’s pioneering wineries are passing from their founding fathers and mothers to the next generation. For some wineries—like Weisinger, Valley View, and RoxyAnn—the shift happened years ago. Tor others, it’s happening now. This article looks toward the future with four local wineries in transition. Open your map app, plan your visits, and enjoy! (See page 74.)
Read moreInterview with Traute Moore, Co-Owner of South Stage Cellars
Southern Oregon Business Journal, August 3, 2021
In 1939, seven-year-old Traute Moore fled to St. Louis from her hometown of Vienna, Austria, with her mother following the Anschluss. Before her father was able to join them, Hitler banned travel by boat. Five years later, they were reunited, and Traute’s life was to become marked by a series of happy coincidences that would lead to her and her husband, retired physician Don Moore, embarking on a viticultural adventure at Quail Run Vineyards.
Read moreInterview with Chad Day, Owner/Manager, RoxyAnn Winery
Southern Oregon Business Journal, July 5, 2021
When you hear “historical destination winery in Medford,” RoxyAnn Winery probably comes to mind immediately. With 11 spots on the National Register of Historic Places and a farming heritage dating back four generations, RoxyAnn Winery’s stunning grounds carry a fascinating history that makes an unbeatable backdrop for wine-tasting, weddings, and their Wine + Music Series.
Read moreCapiche Conversations: Interview with Suzanne Willow, Co-Owner of The Forest Conservation Burial Ground
Southern Oregon Business Journal, May 5, 2021
The first dedicated natural burial ground in Oregon, The Forest Conservation Burial Ground represents a transition from destructive chemical processes to more ecologically responsible, green methods of burial. Located just outside Ashland, Oregon, within the Cascade-Siskiyou National Monument, The Forest offers a majestic final resting place while fulfilling its mission “to provide a space to reconnect our human experience of life and death with land conservation.”
Read moreWhat’s a Winery’s Brand Got to Do with It?
Carl Giavanti Consulting, March 30, 2021
Branding is all the buzz and has been for some time, but branding can be confusing. I hope to clear things up with this post. Let’s start with something we can all relate to—shopping. What pops into your mind when I say “Neiman Marcus?” How about “K-mart?” What’s the difference? Brand.
Read moreCapiche Conversations: Interview with Moneeka Settles, Program Coordinator of the SOU Innovation & Leadership Program
Southern Oregon Business Journal, April 4, 2021
When Moneeka Settles isn’t teaching communication courses, solving organizational puzzles, or Telemark skiing, she’s busy helping Southern Oregon University’s Innovation & Leadership (INL) students transform their careers and ultimately lives. Over the course of her three-decade tenure in education, Moneeka has been one of the founding forces behind new schools and new programs—a role her master’s degree in organizational leadership at Columbia University, Teacher’s College, prepared her to excel at.
Read moreInterview with Whitman Parker, Publisher of Southern Oregon Wine Scene and Jacksonville Review
Southern Oregon Business Journal, March 6, 2021
When Whitman Parker and his wife, Jo, moved from Denver to Jacksonville, Oregon, they harnessed their backgrounds in real estate to embark on new career trajectories. Whit purchased the Jacksonville Review, and Jo set up WillowCreek Gifts in downtown historic Jacksonville. It wasn’t long before Whit realized he’d better seize the opportunity to launch a magazine celebrating the budding Southern Oregon wine industry, and thus Southern Oregon Wine Scene was born.
Read moreInterview with Hiram Towle, Mt. Ashland General Manager
Southern Oregon Business Journal, February 4, 2021
We are delighted to introduce Capiche Conversations, a new series of interviews featuring Capiche clients. Our first entry spotlights Hiram Towle, general manager of Mt. Ashland Ski Area, whose board Chris Cook has served on for nine years. Hiram’s passion for snow, skiing, and mountainscapes started when he was a toddler and sparked his move from Maine to Oregon in 2014, when he was appointed Mt. Ashland’s GM in 2014.
Read moreBusiness Not As Usual: The Most Important Thing to Do When Preparing for an Uncertain Future
Utah Construction and Design, February 2021
Now’s the time to plan for the new normal as we inch back into business. Expectations are different, and your modus operandi had better be different if you want to attract, recapture, and retain clients.
Read moreOvernight Sensations: New Rogue Valley Wineries Offer Guests Vineyard Vacation Suites
Oregon Wine Press, August 1, 2020
With many summer travel plans either crushed or left hanging, why not consider a destination closer to home? Recognized by Wine Enthusiast, Sunset, and Forbes as a top wine destination—not to mention a place of abundant outdoor recreation, boutique shopping, and gastro delights—Southern Oregon continues to evolve with new brands and fresh places to stay.
Read moreBuilding Community with Barbera at DANCIN Vineyards
Southern Oregon Wine Scene, May 27, 2020
Barbera is a unique red grape variety that is full of contradiction. With deeply-pigmented skins, it makes dark red wine that drinks more like a white. It is high in acidity, crisp and refreshing with none of the mouth-drying tannins you would expect. Even so, it typically has qualities you would enjoy in a big red—dark cherry, ripe plum, blackberry and a baker’s choice of spices.
Read moreA Golden Ticket: Greatest of the Grape Marks 50 Years
Oregon Wine Press, March 1, 2020
Many people think the Oregon wine industry started in the Willamette Valley, but the Umpqua Valley has been growing wine grapes since 1934, making the region the first and oldest continuously producing wine region in the Pacific Northwest. This March, the Umpqua Valley Winegrowers Association is touting another industry first: the 50th anniversary of the first wine festival in the Pacific Northwest.
Read moreFirst to FOON: Umpqua Winery a Discovery for All Guests
Oregon Wine Press, December 1, 2019
You know that feeling when you discover something really amazing? That new recipe that blows your mind and palate? That exquisite Bouchard Finlayson Pinot Noir on clearance at the local Grocery Outlet? A treasure hidden in plain sight? In a nutshell, that’s FOON Estate Vineyard in the Umpqua Valley.
Read moreDr. Wine
Southern Oregon Wine Scene, Summer 2019
The joke begins when a wine-loving gastroenterologist, a West Coast swing-dancing MD, and a Black German Shepard meet up in a Southern Oregon vineyard. Wait—that’s no joke! It’s part of the Peter William Vineyard story.
Read moreNew Places to Taste
Southern Oregon Wine Scene, Spring 2019
Whether you’re lucky enough to be a local or you came to Southern Oregon to visit Crater Lake; attend the Britt Festival or Oregon Shakespeare Festival; or fly-fish or raft the Rogue River, we encourage you make the time to explore wine country.
Read moreLocal Vineyard Bestows over $10,000 in Grants to Local Fire Districts
KDRV: Newswatch 12, April 19, 2018
The owners of 2Hawk Vineyard & Winery made a contribution of $10,080 in grants to local fire districts on Thursday, as a part of their 9-1-1 Fund. The grants went to Jackson County Fire District #5 (JCFD5) and Applegate Valley Fire District #9 (APFD9).
Read moreNW City Pairs: Rogue Valley to Walla Walla in Wine Tasting Weekend (Rogue Valley segment)
1859: Oregon’s Magazine, April 16, 2018
From Ashland Hills Hotel, it’s just a short drive to a runner’s or hiker’s bliss. Cross the highway and go left on Tolman Creek Road. Not knowing what to expect on the upwardly winding road, I stopped a mile short of a trailhead where I would begin the run next time, the Creek to Crest Trail—it was a beautiful run up Toothpick Trail to Catwalk and up from there. I lived the hermit’s dream of seeing no one during my hour-long outing.
Read more2Hawk Supports First Responders
Southern Oregon Wine Scene, March 23, 2018
This spring, 2Hawk Vineyard & Winery gave out $10,080 in grants to Jackson County Fire District #5 and Applegate Valley Fire District #9 from its new 9-1-1 Fund. The 9-1-1 Fund is an act of generosity that benefits the entire Jackson County community. It was a natural choice for 2Hawk Vineyard & Winery owners Jen and Ross Allen when they were looking for a way to show support of the community.
Read moreNAUMES: The First Family of Agriculture
Southern Oregon Wine Scene, March 22, 2018
You’ve seen the name “Naumes” around the Rogue Valley—mostly on pear packing crates. Soon, you’ll be seeing it on more and more wine labels—for both the Naumes Family Vineyards brand and on the select clients of the Naumes Crush & Fermentation operation in Medford. One of the few 3rd-generation family farming operations in the Rogue Valley, the Naumeses are best known for their internationally and domestically distributed pears. With orchards in California, Oregon and Washington, the family also grows apples and cherries on 3,000 acres. So why wine?
Read moreFlying Right: Finishing Touches Complete Winery’s Restoration Journey
Oregon Wine Press, February 1, 2018
Elizabeth Chambers Cellar boasts the gravitas of a long-established winery with a list of 90-plus point wines, a tasting room filled with history and three generations of strong, talented women at the core of its story, and yet, the brand is only five years old. When developing the visual identity, owner Liz Chambers’ designer advised how the brand should portray a sense of place, a person or be whimsical.
Read moreOregon Wineries Further Define AVAs for the Discerning Consumer
Wine Business, November 20, 2017
Oregon wine is hot! According to Nielsen scan data, sales of Oregon wine achieved 14 percent volume growth in 2016 compared to a 2.8 percent increase for all wine. Much of the growth is driven by Pinot Noir, Oregon’s signature grape, with more than 62 percent of that variety planted. With such positive reception, Oregon wineries are now focusing more on the distinct differences in taste and profile of their 18 AVAs.
Read moreSupporting First Responders
Southern Oregon Magazine, October 23, 2017
The new 9-1-1 Fund is an act of generosity that will benefit the whole Jackson County community. It was a natural choice for 2Hawk Vineyard & Winery owners Jen and Ross Allen when they were looking for a way to show their support of the community that so heartily welcomed them when they purchased the winery in 2014.
Read more2Hawk Winery Unveils “911” Wine Supporting Local First Responders
KTVL: News at 10, September 27, 2017
Wednesday afternoon, 2Hawk Winery plans to unveil a new red wine blend named 911 to celebrate and honor first responders around the area. In an effort to support a new fund for first responders, 50% of money from the wine will be donated to local first responder organizations that have applied to receive the money. 2Hawk co-owner Ross Allen hopes to continue growing the fund for years to come.
Read moreUpdate: Oregon Wine Experience Looks to Raise $1 Million This Year
KTVL: News at 10, August 23, 2017
More than 100 wineries submitted about 350 wines to be evaluated at the Oregon Wine Experience this year. The Medal Celebration determines silver, gold, double gold, and best of show winners. Staff said the amount of participating wineries is growing every year along with the guest list. In 2016 more than $700,000 was raised throughout the experience. This year, that number is expected to be closer to a million.
Read morePouring Partners
Southern Oregon Wine Scene, Fall/Winter 2017 (page 6 & cover)
It may seem as though wine shops are in competition with wine tasting rooms—both selling the same product. In fact, it’s just the opposite. They have a collaborative relationship that is flourishing in Southern Oregon. Ashland Wine Cellar owners Lisa and Brian Dunagan say they spend a lot of time helping visitors to the Oregon Shakespeare Festival decide which local wineries to visit.
Read moreFirst Tesla Chargers in Medford Arrive at 2Hawk Vineyard and Winery
KTVL: News at 10, May 25, 2017
The three chargers were unveiled Thursday, with selected wine club members plugging in first. Owners said this helps the winery’s mission of being energy efficient. “The Tesla charging stations were just a continuation of that environmental arm that we have,” Ross Allen said.
Read more2Hawk Opens Tesla Charging Stations
KOBI-TV NBC5, May 25, 2017
Southern Oregon has a new stop for Tesla owners needing a charge and maybe a bottle of wine. 2Hawk Winery just opened up three new Tesla charging stations at their tasting room on North Phoenix Road. Ross Allen and his wife took over 2Hawk in 2014 and began working to make the winery more environmentally friendly.
Read moreReport: Raise the Bar for Free Wine Tasting (Survey of 260 Oregon Tasting Rooms Identifies Areas for Improvement)
Wines & Vines, May 5, 2017
Initial findings from a survey of Oregon tasting rooms are intriguing and touch on some of the hot-button issues facing tasting room managers: finding competent staff, providing appropriate compensation and converting tasting room visitors into loyal, ongoing purchasers. Undertaken by Capiche Wine Marketing & PR, the first large-scale survey of Oregon tasting rooms yielded a massive amount of data from across the state.
Read moreAssembly Required: Wine Symposium Key to Industry’s Advancement
Oregon Wine Press, April 1, 2017
Chris Cook, founder of Capiche, a marketing strategy company in Southern Oregon, chaired the business session. The panel shared tasting room perspectives from the three different wineries.… Capiche’s Dr. Vicki Purslow summarized the results of a 2016 survey of Oregon tasting rooms, including the discovery that tasting room staff is rarely rewarded for collecting customer contact information, an important yet often-missed opportunity.
Read moreDANCIN Raises the Barre with New Labels
Southern Oregon Wine Scene, Spring 2017 (pages 10–11)
All it took was a thoughtful observation and candid comment from a guest in late 2015 to get Dan Marca to completely upend the DANCIN Vineyards label design he had used since his first vintage in 2010. And while the original design—based on a thoughtful and thorough branding process—had worked beautifully in the past, DANCIN’s wines had evolved and it was time for the labels to catch up.
Read moreNew Places to Taste: Announcing Four Must-Visit Tasting Rooms That Define the Essence of “Unique”
Southern Oregon Wine Scene, Spring 2017 (page 12–13)
As the Southern Oregon AVA steadily gains recognition for quality wines, the pace of development has been speeding up. A whopping 56 percent of all Southern Oregon tasting rooms have been open less than 5 years, with untold others currently under construction or in their conceptual phase.
Read moreSecond to None: Medford’s 2Hawk Raising Bar in Rogue Valley
Oregon Wine Press, February 1, 2017
With more than 700 wineries in Oregon, what’s one more? Ask 2Hawk Vineyard & Winery winemaker Kiley Evans, and he’ll call the new facility in the foothills of east Medford second to none. And it’s just the most recent step owners Jen and Ross Allen have taken in their quest to develop 2Hawk into a world-class winery.
Read more2Hawk: Soaring to New Heights
Southern Oregon Wine Scene, Fall/Winter 2016 (page 8)
It’s 8 pm and the late afternoon winds have died down. Ross and Jen Allen ride the perimeter of their east Medford vineyard on horseback. And while that sounds quite romantic—as does owning a vineyard—the Allens are all business. They are laser-focused on developing 2Hawk into a world-class winery.
Read moreLocal Living: 2Hawk Vineyard & Winery
KTVL, October 31, 2016
On a foggy, cool fall morning on our visit to 2Hawk Vineyard & Winery, you could still see the panoramic view of the Rogue Valley. Roxy Ann peak, Mount Baldy and Mount Ashland can all be seen from different parts on the vineyard. Inside the unique tasting room, several places to cozy up to a glass of wine.
Watch videoWine Harvest Underway in Southern Oregon
KOBI-TV NBC5, September 22, 2016
Vineyards across the region are hard at work this month, harvesting grapes for the 2016 vintage. While a lot of factors play into good quality grapes—weather is key—some winemakers in the valley say they got just what they needed. “We had plenty of water in the soil this year due to the winter rains,” winemaker Kiley Evans of 2Hawk Vineyard & Winery says, “so when spring hit, nice and warm, vines just went crazy.”
Read moreVineyard & Winery Celebrates New Production Facility
KTVL, September 5, 2016
In the midst of an early harvest, 2Hawk Vineyard & Winery is now crushing grapes in its new on-site production facility. The building’s groundbreaking was back in March. The production facility gives the owners and the winemaker more control of the entire process from before the grape is picked to when the wine is poured into a glass.
Watch video2Hawk Ready to Fly with Winery Changes
Medford Mail Tribune, April 28, 2016
The next phase of 2Hawk Vineyard & Winery’s development in southeast Medford is nearing fruition. 2Hawk owners Ross and Jen Allen plan to bring crushing and winemaking operations, previously handled by Pallet Wine Co., in-house this fall. S&B James Construction Management Co. has begun excavation work for a 14,000–square-foot winery building off Campbell Road.
Read more2Hawk Vineyard & Winery Expanding
KTVL, April 27, 2016
2Hawk Vineyard & Winery is celebrating a milestone after two years of new ownership with the construction of a new 14,000–square-foot winemaking facility. It will be on the vineyard’s property off of North Phoenix Road. The first round of production will have about 3,000 cases of wine but has a capacity to store about 10,000 cases of wine.
Watch video
