Below you’ll find a smattering of client PR and media placements. Let us help you get your good name out there, too!
Capiche Conversations: Interview with Moneeka Settles, Program Coordinator of the SOU Innovation & Leadership Program
Southern Oregon Business Journal, April 4, 2021
When Moneeka Settles isn’t teaching communication courses, solving organizational puzzles, or Telemark skiing, she’s busy helping Southern Oregon University’s Innovation & Leadership (INL) students transform their careers and ultimately lives. Over the course of her three-decade tenure in education, Moneeka has been one of the founding forces behind new schools and new programs—a role her master’s degree in organizational leadership at Columbia University, Teacher’s College, prepared her to excel at.
Southern Oregon Business Journal, March 6, 2021
When Whitman Parker and his wife, Jo, moved from Denver to Jacksonville, Oregon, they harnessed their backgrounds in real estate to embark on new career trajectories. Whit purchased the Jacksonville Review, and Jo set up WillowCreek Gifts in downtown historic Jacksonville. It wasn’t long before Whit realized he’d better seize the opportunity to launch a magazine celebrating the budding Southern Oregon wine industry, and thus Southern Oregon Wine Scene was born.
Southern Oregon Business Journal, February 4, 2021
We are delighted to introduce Capiche Conversations, a new series of interviews featuring Capiche clients. Our first entry spotlights Hiram Towle, general manager of Mt. Ashland Ski Area, whose board Chris Cook has served on for nine years. Hiram’s passion for snow, skiing, and mountainscapes started when he was a toddler and sparked his move from Maine to Oregon in 2014, when he was appointed Mt. Ashland’s GM in 2014.
Utah Construction and Design, February 2021
Now’s the time to plan for the new normal as we inch back into business. Expectations are different, and your modus operandi had better be different if you want to attract, recapture, and retain clients.
Oregon Wine Press, August 1, 2020
With many summer travel plans either crushed or left hanging, why not consider a destination closer to home? Recognized by Wine Enthusiast, Sunset, and Forbes as a top wine destination—not to mention a place of abundant outdoor recreation, boutique shopping, and gastro delights—Southern Oregon continues to evolve with new brands and fresh places to stay.
Southern Oregon Wine Scene, May 27, 2020
Barbera is a unique red grape variety that is full of contradiction. With deeply-pigmented skins, it makes dark red wine that drinks more like a white. It is high in acidity, crisp and refreshing with none of the mouth-drying tannins you would expect. Even so, it typically has qualities you would enjoy in a big red—dark cherry, ripe plum, blackberry and a baker’s choice of spices.
Oregon Wine Press, March 1, 2020
Many people think the Oregon wine industry started in the Willamette Valley, but the Umpqua Valley has been growing wine grapes since 1934, making the region the first and oldest continuously producing wine region in the Pacific Northwest. This March, the Umpqua Valley Winegrowers Association is touting another industry first: the 50th anniversary of the first wine festival in the Pacific Northwest.
Oregon Wine Press, December 1, 2019
You know that feeling when you discover something really amazing? That new recipe that blows your mind and palate? That exquisite Bouchard Finlayson Pinot Noir on clearance at the local Grocery Outlet? A treasure hidden in plain sight? In a nutshell, that’s FOON Estate Vineyard in the Umpqua Valley.
Southern Oregon Wine Scene, Summer 2019
The joke begins when a wine-loving gastroenterologist, a West Coast swing-dancing MD, and a Black German Shepard meet up in a Southern Oregon vineyard. Wait—that’s no joke! It’s part of the Peter William Vineyard story.
Southern Oregon Wine Scene, Spring 2019
Whether you’re lucky enough to be a local or you came to Southern Oregon to visit Crater Lake; attend the Britt Festival or Oregon Shakespeare Festival; or fly-fish or raft the Rogue River, we encourage you make the time to explore wine country.
KDRV: Newswatch 12, April 19, 2018
The owners of 2Hawk Vineyard & Winery made a contribution of $10,080 in grants to local fire districts on Thursday, as a part of their 9-1-1 Fund. The grants went to Jackson County Fire District #5 (JCFD5) and Applegate Valley Fire District #9 (APFD9).
1859: Oregon’s Magazine, April 16, 2018
From Ashland Hills Hotel, it’s just a short drive to a runner’s or hiker’s bliss. Cross the highway and go left on Tolman Creek Road. Not knowing what to expect on the upwardly winding road, I stopped a mile short of a trailhead where I would begin the run next time, the Creek to Crest Trail—it was a beautiful run up Toothpick Trail to Catwalk and up from there. I lived the hermit’s dream of seeing no one during my hour-long outing.
Southern Oregon Wine Scene, March 23, 2018
This spring, 2Hawk Vineyard & Winery gave out $10,080 in grants to Jackson County Fire District #5 and Applegate Valley Fire District #9 from its new 9-1-1 Fund. The 9-1-1 Fund is an act of generosity that benefits the entire Jackson County community. It was a natural choice for 2Hawk Vineyard & Winery owners Jen and Ross Allen when they were looking for a way to show support of the community.
Southern Oregon Wine Scene, March 22, 2018
You’ve seen the name “Naumes” around the Rogue Valley—mostly on pear packing crates. Soon, you’ll be seeing it on more and more wine labels—for both the Naumes Family Vineyards brand and on the select clients of the Naumes Crush & Fermentation operation in Medford. One of the few 3rd-generation family farming operations in the Rogue Valley, the Naumeses are best known for their internationally and domestically distributed pears. With orchards in California, Oregon and Washington, the family also grows apples and cherries on 3,000 acres. So why wine?
Oregon Wine Press, February 1, 2018
Elizabeth Chambers Cellar boasts the gravitas of a long-established winery with a list of 90-plus point wines, a tasting room filled with history and three generations of strong, talented women at the core of its story, and yet, the brand is only five years old. When developing the visual identity, owner Liz Chambers’ designer advised how the brand should portray a sense of place, a person or be whimsical.
Wine Business, November 20, 2017
Oregon wine is hot! According to Nielsen scan data, sales of Oregon wine achieved 14 percent volume growth in 2016 compared to a 2.8 percent increase for all wine. Much of the growth is driven by Pinot Noir, Oregon’s signature grape, with more than 62 percent of that variety planted. With such positive reception, Oregon wineries are now focusing more on the distinct differences in taste and profile of their 18 AVAs.
Southern Oregon Magazine, October 23, 2017
The new 9-1-1 Fund is an act of generosity that will benefit the whole Jackson County community. It was a natural choice for 2Hawk Vineyard & Winery owners Jen and Ross Allen when they were looking for a way to show their support of the community that so heartily welcomed them when they purchased the winery in 2014.
KTVL: News at 10, September 27, 2017
Wednesday afternoon, 2Hawk Winery plans to unveil a new red wine blend named 911 to celebrate and honor first responders around the area. In an effort to support a new fund for first responders, 50% of money from the wine will be donated to local first responder organizations that have applied to receive the money. 2Hawk co-owner Ross Allen hopes to continue growing the fund for years to come.
KTVL: News at 10, August 23, 2017
More than 100 wineries submitted about 350 wines to be evaluated at the Oregon Wine Experience this year. The Medal Celebration determines silver, gold, double gold, and best of show winners. Staff said the amount of participating wineries is growing every year along with the guest list. In 2016 more than $700,000 was raised throughout the experience. This year, that number is expected to be closer to a million.
Southern Oregon Wine Scene, Fall/Winter 2017 (page 6 & cover)
It may seem as though wine shops are in competition with wine tasting rooms—both selling the same product. In fact, it’s just the opposite. They have a collaborative relationship that is flourishing in Southern Oregon. Ashland Wine Cellar owners Lisa and Brian Dunagan say they spend a lot of time helping visitors to the Oregon Shakespeare Festival decide which local wineries to visit.
KTVL: News at 10, May 25, 2017
The three chargers were unveiled Thursday, with selected wine club members plugging in first. Owners said this helps the winery’s mission of being energy efficient. “The Tesla charging stations were just a continuation of that environmental arm that we have,” Ross Allen said.
KOBI-TV NBC5, May 25, 2017
Southern Oregon has a new stop for Tesla owners needing a charge and maybe a bottle of wine. 2Hawk Winery just opened up three new Tesla charging stations at their tasting room on North Phoenix Road. Ross Allen and his wife took over 2Hawk in 2014 and began working to make the winery more environmentally friendly.
Report: Raise the Bar for Free Wine Tasting (Survey of 260 Oregon Tasting Rooms Identifies Areas for Improvement)
Wines & Vines, May 5, 2017
Initial findings from a survey of Oregon tasting rooms are intriguing and touch on some of the hot-button issues facing tasting room managers: finding competent staff, providing appropriate compensation and converting tasting room visitors into loyal, ongoing purchasers. Undertaken by Capiche Wine Marketing & PR, the first large-scale survey of Oregon tasting rooms yielded a massive amount of data from across the state.
Oregon Wine Press, April 1, 2017
Chris Cook, founder of Capiche, a marketing strategy company in Southern Oregon, chaired the business session. The panel shared tasting room perspectives from the three different wineries.… Capiche’s Dr. Vicki Purslow summarized the results of a 2016 survey of Oregon tasting rooms, including the discovery that tasting room staff is rarely rewarded for collecting customer contact information, an important yet often-missed opportunity.
Southern Oregon Wine Scene, Spring 2017 (pages 10–11)
All it took was a thoughtful observation and candid comment from a guest in late 2015 to get Dan Marca to completely upend the DANCIN Vineyards label design he had used since his first vintage in 2010. And while the original design—based on a thoughtful and thorough branding process—had worked beautifully in the past, DANCIN’s wines had evolved and it was time for the labels to catch up.
Southern Oregon Wine Scene, Spring 2017 (page 12–13)
As the Southern Oregon AVA steadily gains recognition for quality wines, the pace of development has been speeding up. A whopping 56 percent of all Southern Oregon tasting rooms have been open less than 5 years, with untold others currently under construction or in their conceptual phase.
Oregon Wine Press, February 1, 2017
With more than 700 wineries in Oregon, what’s one more? Ask 2Hawk Vineyard & Winery winemaker Kiley Evans, and he’ll call the new facility in the foothills of east Medford second to none. And it’s just the most recent step owners Jen and Ross Allen have taken in their quest to develop 2Hawk into a world-class winery.
Southern Oregon Wine Scene, Fall/Winter 2016 (page 8)
It’s 8 pm and the late afternoon winds have died down. Ross and Jen Allen ride the perimeter of their east Medford vineyard on horseback. And while that sounds quite romantic—as does owning a vineyard—the Allens are all business. They are laser-focused on developing 2Hawk into a world-class winery.
KTVL, October 31, 2016
On a foggy, cool fall morning on our visit to 2Hawk Vineyard & Winery, you could still see the panoramic view of the Rogue Valley. Roxy Ann peak, Mount Baldy and Mount Ashland can all be seen from different parts on the vineyard. Inside the unique tasting room, several places to cozy up to a glass of wine.
KOBI-TV NBC5, September 22, 2016
Vineyards across the region are hard at work this month, harvesting grapes for the 2016 vintage. While a lot of factors play into good quality grapes—weather is key—some winemakers in the valley say they got just what they needed. “We had plenty of water in the soil this year due to the winter rains,” winemaker Kiley Evans of 2Hawk Vineyard & Winery says, “so when spring hit, nice and warm, vines just went crazy.”
KTVL, September 5, 2016
In the midst of an early harvest, 2Hawk Vineyard & Winery is now crushing grapes in its new on-site production facility. The building’s groundbreaking was back in March. The production facility gives the owners and the winemaker more control of the entire process from before the grape is picked to when the wine is poured into a glass.
Medford Mail Tribune, April 28, 2016
The next phase of 2Hawk Vineyard & Winery’s development in southeast Medford is nearing fruition. 2Hawk owners Ross and Jen Allen plan to bring crushing and winemaking operations, previously handled by Pallet Wine Co., in-house this fall. S&B James Construction Management Co. has begun excavation work for a 14,000–square-foot winery building off Campbell Road.
KTVL, April 27, 2016
2Hawk Vineyard & Winery is celebrating a milestone after two years of new ownership with the construction of a new 14,000–square-foot winemaking facility. It will be on the vineyard’s property off of North Phoenix Road. The first round of production will have about 3,000 cases of wine but has a capacity to store about 10,000 cases of wine.