What’s Your Culture?
Living Your Brand
Your culture is your brand; your brand is your culture. The two are one and the same—inextricably intertwined. It’s where marketing, positive psychology and innovative business practices intersect. And it’s the common denominator in successful companies. Google, BMW, Harley Davidson and Virgin Atlantic all have strong brands and strong cultures, and all are wildly successful.
A clearly defined culture strongly correlates with productivity—and better customer service, problem solving, creativity, health, job longevity, increased energy, motivation, confidence and innovation.
That’s why it matters not only for employees but for employers, too. By understanding the dynamics of your organization and analyzing your specific situation, Capiche can help you build a sustainable and healthy workplace.
Achieving your company’s goals requires a program that incorporates leadership development, employee development and organizational and cultural alignment.
Building the culture/brand is everybody’s business, and companies that understand this have a real advantage.
We start with looking at your brand and assessing how it is played out in your culture. Do you have loyal customers? How good are your people at problem solving? How’s their creativity, health, commitment, energy, motivation, confidence and innovation? Are they happy at work?
When your people are living the brand, their personal values are in sync with the company’s. Happier and more productive, they are your best ambassadors. Get everyone behind the same values, vision, passion and purpose. It’s critical to achieving a cohesive, productive and engaging workplace.
We look for what’s working and create a strategy to get more of it. And we look for ways to develop closer alignment with your brand by developing employees’ strengths—individually and as a team.
Get a Culture Check
Research shows happiness at work creates a productive and engaged workforce, making a significant difference to your organization’s bottom line. Capiche uses two assessment tools: 1) this free survey from Happiness Works and 2) this free snapshot questionnaire from iOpener.
- Help you understand the common factors affecting performance and happiness at work.
- Delineate steps to improve employees’ happiness and performance.
- Encourage a deeper understanding among all employees about what’s impacting their performance.
- Inspire individual ownership and stimulate bottom-up change to complement top-down change.
Free Capiche Consultation
After you receive the results from your surveys, contact Chris Cook for a free consultation. Chris will answer any questions you might have about the questionnaire and will help you interpret your results.