What’s Your Culture?
Living Your Brand
Your culture is your brand; your brand is your culture. The two are one and the same—inextricably intertwined. It’s where marketing, positive psychology and innovative business practices intersect. And it’s the common denominator in successful companies. Google, BMW, Harley Davidson and Virgin Atlantic all have strong brands and strong cultures, and all are wildly successful.
A clearly defined culture strongly correlates with productivity—and better customer service, problem solving, creativity, health, job longevity, increased energy, motivation, confidence and innovation.
That’s why it matters not only for employees but for employers, too. By understanding the dynamics of your organization and analyzing your specific situation, Capiche can help you build a sustainable and healthy workplace.
Achieving your company’s goals requires a program that incorporates leadership development, employee development and organizational and cultural alignment.
We start with looking at your brand and assessing how it is played out in your culture. Do you have loyal customers? How good are your people at problem solving? How’s their creativity, health, commitment, energy, motivation, confidence and innovation? Are they happy at work?
We look for what’s working and create a strategy to get more of it. And we look for ways to develop closer alignment with your brand by developing employees’ strengths—individually and as a team.