She inspires, she creates, she leads. Dynamic, smart, intuitive, insightful and courageous, Chris motivates, builds and strengthens.
Chris is masterful at bringing branding to life. For Rose Hill B&B, Chris artfully orchestrated the perfect team to implement the branding and marketing strategy. We created their new website with input from Chris every step of the way. I highly recommend Capiche! —Erin O’Kelley Muck, President, Ruby Slipper Designs
When my clients need a marketing expert, I often look to Chris—and my clients thank me. She brings a rare combination of deep expertise in marketing/branding; a gentle, insightful coaching touch; and a warm, outgoing personality to every interaction. Chris is more than effective—she’s an absolute joy to work with! —John Lamy, Owner, Lamy Consulting
Chris has helped me become a better executive. I’m a better listener, and I’m handling stress better by realizing when to let things go that I can’t change. During this time of extraordinary challenges in the entertainment business, Chris has helped us come to a common vision, function as a team, and communicate better using a shared language. This has made a difference in bringing organization back into the company. —John C. Schweiger, Chairman and CEO, Coming Attractions Theatres, Inc.
Chris is smart and action-oriented. Our project involved some deep and important discussion between faculty and staff at SOU; Chris moderated the process beautifully. Our work led to the development of a positioning strategy for SOU that Chris brought to life on a shoestring budget. She was incredibly productive in her efforts even though she had very little support and almost no budget. She is a very effective professional! —Elizabeth Scarborough, CEO and Partner, SimpsonScarborough
I had the delight of working directly under Chris in my previous role as director of communications at SOU. She was an absolute standout in every way. Her inspiring creative vision, stellar communication and listening skills, and strong leadership laser-focused SOU on a compelling brand strategy that was unprecedented in university history. Chris is a supreme professional, effective time manager, and tactful diplomat. She is also the finest boss I have ever had. Chris has a way of breaking employees out of their routine, honing in on their true strengths and talents, and boldly redefining their positions to generate the greatest possible employee happiness and organizational productivity. —Melissa L. Michaels, Freelance Web Developer, Designer, Writer, and Editor and Former Director of Communications, Southern Oregon University
One of Chris’s leadership and managerial fortes is diplomacy: she excels at organizing complex projects and delegating tasks to members of a workgroup. Chris engages collaborators through active listening, taking mutual understanding as the path toward buy-in and team achievement. —Hal Legg, Recruitment Communications Specialist, Genesee Community College
Chris is an incredibly creative and charismatic marketing professional. She possesses fantastic insight into the needs of a project and has the unique ability to work others’ opinions into that project without compromising the overall goal. I was extremely impressed with her leadership style as well as her ability to pull the creative voices of her colleagues into the project in a meaningful manner. If you should have a chance to work with her, I am sure you will appreciate her wit and positive energy. —Marvin Woodard, Multicultural Resource Center Coordinator, Southern Oregon University
Chris was our primary day-to-day contact at the college during the time we conducted a thorough institutional brand study. Managing this process is, without question, more difficult than meets the eye. For any academic institution to embrace distinct language, imagery, and foundational communications concepts that will allow it to build a coherent brand identity amid its many publics, it typically must conduct a very open and inclusive process that engages as many people as possible. Chris understood this intuitively. What made it work were the strong, collegial, and very professional relationships she had taken the time to establish over her time of service at the college, not only with her own staff, but with faculty and staff from the Provost’s Office to the Grounds crew. It was clear to us that Chris had long ago won the loyalty and respect of her staff. They saw her as fair and respectful and a good advocate for their work within the college. This allowed Chris to get the best work from her staff that they were capable of doing as well as to urge them to higher levels of performance. Chris’s working style is collaborative, not confrontational; low-key rather than pushy. She’s not always the first one to speak in a meeting but when she does so, she is substantive, insightful, and constructive. She’s not a self-important person, but she is a consummate team player and contributor. —Peter Holloran, Cofounder and President, Cognitive Marketing
In my experience with Chris, she was professional, dedicated, personable, and hard-working. I enjoyed interacting with her and found her to be open to differing points of view. I would recommend her in a number of areas. —Rick Bleiweiss, Independent Professional
Chris was a real visionary in helping move SUNY Brockport further ahead in the online space. In addition to overseeing a major website face lift, she was instrumental in some of Brockport’s early online advertising. She’s a great client and knows her stuff! —Peter Platt, VP, Online Media, Butler/Till Media
Chris was an extremely creative, intelligent marketing professional for SOU, leading us through an innovative marketing campaign at a challenging time within our organization. She is a dynamic and sincere person to work beside. —Elizabeth Sunitsch, Former Contracts Officer and Procurement & Risk Manager, Southern Oregon University
Chris was a great motivator who took the time to really know the employees under her and utilize their strengths to achieve the university’s goals. She was always concerned with how to use what we already brought to the table to make things happen. Chris was also a fantastic time organizer. So much was accomplished during her time at Southern Oregon University because she was able to think on her feet. Chris has a fabulous creative mind and really tried to see things from different perspectives. —Stormy Ballenger, former Publications Editor and current Master of Arts in Teaching Candidate, Southern Oregon University
My company worked with Chris while she was director of marketing at The State University of New York at Brockport. Her knowledge, energy, and skills were awesome, and I always looked forward to our interactions. She is smart, driven, and very personable. —David Mammano, Founder/CEO, Next Step Publishing/BackToLearn.com
Inclusive. Consensus builder. Leader. Emotionally intelligent. Inspiring. Chris came to a marketing department that had been in tremendous flux for many years. In just 18 months, Chris revealed our brand and advanced our marketing more than in the previous 7 years that I had been there. And she did it with substantially less budget and infinitely more grace. Where I think she was especially masterful was in listening to and honoring the feelings of all members of the university community. Branding an institution brings a lot of emotions and opinions, yet she inspired trust through a truly open and transparent process. Plenty of lip service is paid to transparency, but no one walks this walk as beautifully as Chris. —Dr. Vicki Purslow, Associate Dean of the College of Arts and Sciences, Southern Oregon University
Chris was a wonderful colleague. I came to Brockport as a new chair. She went out of her way to help support my new vision for the department. During this time, we worked together to develop a successful marketing plan. Chris had an uncanny sense of what the college and what each department needed. Chris is personable, bright, and dedicated. I thoroughly support her. —Darwin Prioleau, Chair, SUNY College at Brockport
In the marketing world, especially in the college sector, a winning marketer has a forward-thinking perspective, is a person with vision, and has their finger on the pulse of what today’s audience responds to. Chris has those qualities. In order to take the lead, you cannot follow the competition. Chris has had the courage to look outside the ‘same old’ options and evaluate new ways to communicate to her audience. She has evaluated her marketing choices and chosen the right ones. A SUNY CUAD Award for Best in Category in Electronic Communications is just one example. Chris may not boast about herself much, but her results and recognition from her peers do a lot of the talking for her. —Chip Saresky, Director of Marketing & Sales, Corporate Communications, Inc.
Chris is an imaginative, well-organized marketing manager. She recommended sound, doable ideas and led them to fruition on time and on budget. She is also trustworthy, works well with others, and demonstrated great patience in conceiving and delivering new ideas. She is an excellent colleague who is professional in her demeanor and performance. She knows her stuff and is fun to work with. —Paul Steinle, Emeritus Professor of Communication and Former Associate Provost, Southern Oregon University
Chris is a take-charge marketing manager who looks at the big picture and follows through with the details. She initiated marketing programs that not only strengthened the SUNY Brockport brand, but positioned the college as a leader in education. Chris is a true professional and a pleasure to work with. —Linda Covington, Senior Account Manager, Rochester Business Journal
When Chris was hired as the marketing director for Southern Oregon University, I was responsible for the website. We soon developed a good working relationship. She was able to diplomatically work with me and other campus entities to achieve her goals without disrupting existing strategies or offending anyone. We made more positive progress with the website under Chris’s guidance than has been made since she left. Her main charge when she began at SOU was to do a branding analysis to help the University identify its core values and how to present them to the public. Chris did an excellent job with this, culminating in a report that contained both the verbal and visual elements that could serve as the foundation for our marketing efforts for years to come. —Paul Lieberman, Lead Web Developer for Central Web Services at Oregon State University and Former Network/Enterprise Services Manager, Southern Oregon University