“Chris was our primary day-to-day contact at the college during the time we conducted a thorough institutional brand study. Managing this process is, without question, more difficult than meets the eye. For any academic institution to embrace distinct language, imagery, and foundational communications concepts that will allow it to build a coherent brand identity amid its many publics, it typically must conduct a very open and inclusive process that engages as many people as possible. Chris understood this intuitively. What made it work were the strong, collegial, and very professional relationships she had taken the time to establish over her time of service at the college, not only with her own staff, but with faculty and staff from the Provost’s Office to the Grounds crew. It was clear to us that Chris had long ago won the loyalty and respect of her staff. They saw her as fair and respectful and a good advocate for their work within the college. This allowed Chris to get the best work from her staff that they were capable of doing as well as to urge them to higher levels of performance. Chris’s working style is collaborative, not confrontational; low-key rather than pushy. She’s not always the first one to speak in a meeting but when she does so, she is substantive, insightful, and constructive. She’s not a self-important person, but she is a consummate team player and contributor.”
—Peter Holloran, Cofounder and President, Cognitive Marketing
“In my experience with Chris, she was professional, dedicated, personable, and hard-working. I enjoyed interacting with her and found her to be open to differing points of view. I would recommend her in a number of areas.”
—Rick Bleiweiss, Independent Professional
“Chris was a real visionary in helping move SUNY Brockport further ahead in the online space. In addition to overseeing a major website face lift, she was instrumental in some of Brockport’s early online advertising. She’s a great client and knows her stuff!”
—Peter Platt, VP, Online Media, Butler/Till Media
“Chris was an extremely creative, intelligent marketing professional for SOU, leading us through an innovative marketing campaign at a challenging time within our organization. She is a dynamic and sincere person to work beside.”
—Elizabeth Sunitsch, Former Contracts Officer and Procurement & Risk Manager, Southern Oregon University
Leave a Reply