The Transformative Power of “The Big Goal”

Below is a guest article by John Lamy, a friend and colleague who will be writing a series of guest blogs for Capiche in the coming months.

The Big Goal

Here’s a common situation:

  • The management team puts in 10-hour days, running around like crazy, fixing mistakes, putting out fires;
  • most of the non-management folks are less than fully engaged, seem a little lackadaisical, and don’t really understand the operation’s strategy or goals; and
  • you have the gut feeling that the organization is underperforming. Everyone could be doing much better!

You can fix that! It’s not insurmountable, but it takes real focus and effort to get it right.

One proven approach is to establish a robust process for setting and achieving a Big Goal. I call that process the Execution Framework. This involves three steps.

The Big Goal Diagram

The Goal

Start with your:

  • Core Values
  • Strategy
  • Current Issues

Then concoct a single Big Goal that aligns with these three key drivers and spans throughout the organization. Creating and articulating that Big Goal is not easy. It’s as much art as science. In fact, I think it actually requires a little bit of magic!

The Tactics

Step Two can be a little tedious. Figure out the specific set of Tactics (or tasks) that must be executed to realize the Big Goal—department by department, person by person. Write them down; assign them to people; and put measures, targets, and due dates on each Tactic.

The Tracking

Step Three: Meet with your entire team on a cadence (maybe once a month) to make sure you’re on track. What are the problems? Who can help whom? Do you need to pivot? Let team members speak, especially the more junior ones—this is a great opportunity for their personal development.

If you set up your Execution Framework correctly, three amazing things will happen:

  • You’ll hit your Big Goal, and your financial performance will show it.
  • You’ll build a culture that hits your Big Goals, year after year.
  • Your folks will love it, word will spread, and it’ll be easier to hire outstanding people.

The process works. You really can achieve awesome results. Give it a try!

If you are interested in learning more about John, please contact him—and let him know I sent you! If it’s marketing consulting you are interested in, please reach out to me, Chris Cook. I would love to talk with you about your ideas!

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