Author Archive for Chris Cook – Page 4

Identify Your Distinctive Strengths for Increased Business and Personal Success

What sets you apart? What is the cream that floats to the top? The icing on the cake? If someone were to ask what your top three strengths are, what would you say?

Whether you are promoting yourself or your business, you’ll excel when you know and understand your strengths—so you can put them front and center.

If you are looking for a job or promotion, you need to know your strengths. If you can’t articulate them, you can’t expect your boss or potential employer to, either.

If you are looking to grow your business, increase your client base or expand your market share, you need to know your business’ strengths. If you’re not sure of them yourself, how can you expect your clients to understand them?

Here’s a four-step process to identifying what sets you and your business apart:

  1. List your strengths. Include skills and knowledge you’ve acquired through experience and education as well as softer intrinsic strengths such as insightfulness, empathy or stellar customer service.
  2. Ask for input. Ask colleagues or clients for honest feedback.
  3. Revisit past feedback. Reread old performance reviews and think back on coaching from previous bosses (businesses can check out YELP or TripAdvisor reviews).
  4. Modify your list. Adjust your original list to reflect what you’ve learned. Make sure the strengths are specific so they are credible and useful.

Now what? Use these distinctive strengths to build your brand—either personal or business. It all follows the same formula in the end: identify and promote your strengths to the people you want to influence. BAM. Done!

A great resource for identifying personal strengths is Strengthsfinder by Gallup. I use this regularly for my coaching clients with great success. Check it out and let me know your thoughts.

Tell Me a Story

We grew up on stories. We fell asleep to bedtime stories. We learned to read by deciphering stories (See Dick. See Dick run. Look, Jane. Look, look. See Dick.) Stories are what make us human. It’s how we make sense of the world, going back to Roman and Greek mythology and earlier.

To make your product or service stand out from the rest, create and tell a story. Find a way to connect with your audience. Stories connect people. They elicit emotions, and positive emotions drive sales.

Research shows there are seven distinct types of stories.

  1. Overcoming the Monster.
  2. Rebirth.
  3. Quest.
  4. Journey and Return.
  5. Rags to Riches.
  6. Tragedy.
  7. Comedy.

Which of these types of stories would be best suited to portraying your brand?

Looking at some popular brands today, two “Journey and Return” stories come to mind—TOMS and Warby Parker. According to the TOMS website, Founder Blake Mycoskie “witnessed the hardships faced by children growing up without shoes” while traveling in Argentina in 2006. “Wanting to help, he created TOMS Shoes, a company that would match every pair of shoes purchased with a new pair of shoes for a child in need.” Since then, more than 60 million children in 70 countries have gotten new shoes thanks to TOMS. In addition, TOMS has helped restore sight to more than 400,000 people in need. In 13 countries, TOMS provides prescription glasses, medical treatment or sight-saving surgery with each purchase of TOMS brand eyewear. The company has also taken on the causes of clean, sustainable drinking water and safer births.

Warby Parker’s story is told on its website. Also an eyewear retailer, Warby Parker was started out of a rebellious desire to upend the norm of expensive eyewear after one of its founders lost his glasses on a backpacking trip and couldn’t afford to replace them. Similar to TOMS, Warby Parker partners with nonprofits such as VisionSpring to distribute a pair of glasses to someone in need for each pair sold.

When I googled “top brands 2017,” a few stood out because of their stories.

Ferrari wanted me to Shift to the 12th Dimension in a two-minute video that evoked a “quest” for the speed-driven experience only a Ferrari can produce.

Nike wanted me to “Just do it”—yeah, I can “overcome the monster” of inactivity by wearing their athletic gear.

Also setting me up to “overcome the monster” was Lego. This 85-year-old brand tempted me with superheros like Spiderman and knights saving the kingdom.

Capiche’s brand is one of “rebirth,” or metamorphosis. After 25 years as a professional marketer, I found a way to combine my new coaching credentials with my love for marketing. What came about was a combination of workplace culture and branding—more specifically, helping organizations uncover and then live their brand.

What’s your unique brand story? How are you living it? Let’s talk.

Facebook Memories: What I Was Excited About 6 Years Ago

If you’re a Facebook user, don’t you love the “You have memories with xyz to look back on today” feature? Revisiting earlier Facebook posts can be fun—and remind you of what mattered to you at different times in your life.

It made me happy when a memory popped up about a letter to the editor I wrote that was published in the Mail Tribune on April 25, 2011. Just Tuesday night, I was sharing the concept of positive psychology and its benefits with my current cohort of Southern Oregon University business students in my Working with Emotional Intelligence class. And my respect for positive psychology has only grown over the last six years.

Here’s my original letter:

I was pleased to see an article on England’s new Action for Happiness Movement, whose mission is to encourage people to increase the happiness of others.

Happiness has become a very meaningful concept. People are focusing on more than just smiles and friendliness. Happiness has, quite rightfully, become about making the most of the good times, and about dealing with the bad times. It has come to include resilience and a positive outlook during adversity, both of which are significant parts of happiness.

Positive psychology has boosted the case for happiness. Many of the ideas are not new, but the fact that there is now a scientific basis for happiness gives them new life. Research over the past quarter-century has shown that happiness has a wide range of benefits for individuals, teams, organizations and communities. What’s more, research has found that it is possible to build happiness—it is not a matter of luck.

Action for Happiness’ launch event received a great turnout, international media coverage and a strong social-media reaction. More importantly, the launch event brought together a very diverse group of people, all of whom brought their unique ideas and approaches to happiness.

The Dalai Lama has been Patron Saint to Action for Happiness since its beginning. According to the website, “Our members take action to increase wellbeing in their homes, workplaces, schools and local communities. Our vision is a happier world, with fewer people suffering with mental health problems and more people feeling good, functioning well and helping others.”

Bravo! Please join me in exploring further the ways you can increase your happiness and that of others (I’ve just assigned my business students to do the same)! Here’s a good place to start.

This blog craves comments. Please share what’s working for you!

Dangerous Diction: 6 Types of Words That Sap Your Power—and How to Take It Back

Whether or not you realize it, you convey hidden messages about yourself through your diction.

Your word choices reveal your level of confidence in yourself and your statements—and subsequently influence how others perceive and treat you.

Words to Power

A recent Forbes article by Avery Blank outlines six types of words that undermine your power when you use them:

  1. Fluff. If you want people to question your intelligence and authority, talk like a Valley girl. Otherwise, eschew like, whatever, so on, kind of, sort of, um and other pause words that put the brakes on meaning.
  2. Defensive phrases. Terms like just, I think, arguably and in my opinion make your listeners question your conviction and message.
  3. Aptitude terms. When you say, “I’ll try,” you betray an insecurity that spreads to your audience. Overconfidence is equally disquieting. Telling a coworker, “Don’t worry about it” is not only dismissive but shuts down opportunities for collaboration.
  4. Condescending words. Terms such as actually, obviously and clearly suggest you think your audience is ignorant, and that’s a good way to make them tune out.
  5. Mea culpa. We’re not saying you should never apologize—accepting responsibility for the consequences of your actions is the mature response. Just don’t say “sorry” when something goes awry due to circumstances outside your control.
  6. Hyperbole. Very, absolutely, totally, tremendously, incredibly and similar emphasis words achieve the opposite of their intended effect. Your message is stronger without them.

The 6 Rungs of Speaking Power

In my Working with Emotional Intelligence class, I share a handout titled “Escaping Victim Mud—The Power of Your Words” from Falling Awake: Creating the Life of Your Dreams.

We discuss how to climb Dave Ellissix rungs of powerful speaking from least to most powerful:

  1. Obligation. If you use terms like should, must, have to and ought, you’re speaking at the bottom rung of Ellis’ ladder. This tells others you are acting not out of desire but duty.
  2. Possibility. People at this level choose words like consider, maybe, might, could and hope. The attitude is more positive, but these words tell listeners you don’t feel in control of the outcome.
  3. Preference. Bartleby fans know the power of prefer, as in, “I would prefer not to.” Moving from should to might to want shows a progression of control. Those who prefer and want are expressing their goals in a way that impacts the audience more deeply.
  4. Passion. When you speak with enthusiasm (excited, can’t wait and love), you capture listeners through your energetic expressiveness. There is a difference between gushing and acting, however, and your words will feel hollow if you don’t have the evidence to back them up.
  5. Plan. When you present a plan to achieve specific goals, you demonstrate your control over the situation and your strategy for achieving the desired results. This is when the abstract becomes concrete for your listeners.
  6. Promise. At the apex of Ellis’ ladder is promise (will, do, promise), and that’s where dream transforms into reality. At the most powerful rung, you will captivate your audience and engage them in your commitment to action.

Different situations call for different rungs in the communication ladder. Perpetually balancing on the top rung is unrealistic and even inappropriate in certain contexts.

What Are You Telling People?

As a co-active coach, I can help you assess how your language influences others’ perceptions of you and how you can achieve a more positive reception, whether speaking, leading or collaborating. Call me at 541.601.0114 or email me to start climbing the ladder toward a more powerful you.

Top 5 Reasons to Hire Women—and 5 Ways to Entice Them

When you’re sizing up a potential employer, what are some of the factors that go in your Pros column? For men and women alike, a lot of those priorities will look similar, but there are certain items women tend to value more highly than men according to Gallup’s Women in America: Work and Life Well-Lived.

What Motivates Women to Work?

For 84% of the 323,500 US women Gallup surveyed, the satisfaction of earning their own money provided a compelling reason for working. Three-quarters report that they work because they enjoy the work itself, and two-thirds are drawn to the relationships formed in the workplace.

What Makes a Workplace Attractive to Women?

Our last article outlined some of the organizational shortcomings causing women to leave the workplace, but what are some of the positive characteristics that draw female employees to a company?

  1. Good Match. Two-thirds (66%) of women—11% more than men—place the greatest emphasis on whether the position matches their strengths and talents. For most women, having a job that allows them to flourish and achieve their potential is more important than a boost in pay, which only 39% ranked “very important” when evaluating a potential job.
  2. Balance. For 60% of female respondents (vs. 48% of men), the ability to balance professional and personal responsibilities is the second most-important factor in considering a new job.
  3. Dependability. For both women (52%) and men (50%), workplace stability ranks relatively high.
  4. Standing. As many as 39% of female respondents (compared with 33% of men) ranked a company’s brand, or reputation, as “very important” when weighing whether to join the organization.
  5. Purpose. Ten percent more women (32% versus 22%) consider an organization’s cause “very important.” For female millennials, however, the opportunity to do meaningful work (38%) outranks reputation (34%). Purpose-driven work holds a higher appeal for this new generation of women, who have had the greatest access to education.

What Do Women Bring to the Table?

Political correctness aside, why should a company make efforts to recruit female employees? In what ways do women have the statistical edge over men?

  1. Engagement. Female employees have higher rates of engagement than men: 35% versus 29%. That 6% differential is echoed in management roles, with 41% of female leaders being engaged versus 35% of male leaders. As we’ve repeatedly stressed in past articles (Blue Ocean Leadership: 4 Steps to Boosting Employee Engagement, Millennial Mindset: What Gen Y Wants out of Work and Life, Naughty or Nice: Which Makes for a More Effective Leader? and The Top 4 Employee Needs to Fulfill for Greater Happiness and Productivity), research shows that higher employee engagement leads to yields in productivity and profits.
  2. Stronger Teams. Female managers are not only more engaged than their male counterparts, but their team members are more engaged, too. Whether it’s due to higher emotional intelligence, better relationship-building skills, a more intuitive approach or an emphasis on cooperation over competition, female leaders garner 6% more engagement from their employees.
  3. Satisfaction. According to Gallup’s Q12 employee engagement data, more women report that their companies are meeting their needs than men do. This is surprising given the failure of many organizations to offer a flexible workplace and accommodate women’s unique needs as we’ve discussed previously. Still, in 11 out of the 12 items on the Gallup Q12 engagement survey, female employees score higher, which is in line with the findings that female employees are more engaged in general.
  4. Potential. Female leaders often hone in on the strengths of their team members and are more likely to encourage the development of their employees’ potential. They tend to play a more nurturing role, coaching rather than dictating. Women generally practice more collaborative, democratic forms of leadership, whereas traditional patriarchal models follow a more authoritarian hierarchy.
  5. Bottom Line. Gallup notes, “Gender diversity strengthens a company’s financial performance.” While it is difficult to pinpoint the precise causes, organizations with more female employees and managers tend to fare better financially—perhaps from a combination of deeper engagement, increased productivity, stronger performance and greater workplace satisfaction.

How Can You Create a More Female-Friendly Workplace?

If you’d like to reap the rewards of gender diversity at your company, call me at 541.601.0114 or email to find out how Capiche can help improve your organizational culture; articulate your branding; and boost employee engagement, productivity, performance and profit.

Why Are Women Leaving the Workforce?

What’s different about the twenty-first century American woman? Why did the United States go from having one of the highest rates of female participation in the workforce to one of the lowest in a comparative study conducted in 2015?

According to the US Bureau of Labor Statistics, nearly 60% of women 15 and older were employed in 2000. By 2015, that figure had dropped to 56.7%. While the difference seems small, it represents a trajectory toward fewer women in the workplace, and companies are losing out on the unique strengths women bring to the table.

As discussed in our last post, societal barriers no longer prevent women from pursuing careers, but that doesn’t automatically mean all of them want to. Increasingly, women are choosing a different path—particularly mothers of young children.

In its Women in America: Work and Life Well-Lived report, Gallup found that more than half (54%) of working mothers expressed a preference to stay at home, while a mere 40% indicated a desire to work outside home.

Women feel the pull of family more strongly than men. Seventy percent of working fathers express a preference to work outside the home (interestingly, the same percentage as working women without children)—10% lower than those who don’t have children. While men’s desire to work outside the home is lessened if they have children, 70% is still far higher than the 40% of working mothers who wish to do so.

It’s not so much that women want to opt out of work but rather out of the workplace, finding the culture less accommodating to their needs and broader work-life aspirations. So what can organizations do differently to draw in and support women?

Where Are Companies Failing Women?

  1. Work-at-home policies. While a third of the women surveyed indicated their employers were doing “very well” when it came to permitting them to work at home, another third said their employers were doing “very poorly.” Obviously, some jobs require a physical presence, but most office work can be conducted remotely these days. This is more of a cultural shift since the technology already exists to implement a more malleable work-at-home policy.
  2. Health insurance. Companies also scored relatively low when it came to providing adequate health insurance coverage—of special concern to women raising families. Sixteen percent reported their companies did “very poorly” in this area, and 12% said “somewhat poorly.”
  3. Wage gap. Most think women have achieved equality in the workplace, but as recently as 2015, women still suffered a 20-percent wage gap, making just “80 cents for every dollar earned by men” according to the Institute for Women’s Policy Research. Lower wages paired with higher health insurance premiums and childcare costs make employment a greater challenge for mothers.
  4. Flexible schedules. For many women, pay is less important than flexible hours, whether it be working an earlier or later shift or simply being able to pop out during the afternoon to pick up their kids from school. As employers adapt to these growing demands, they will be able to attract more female candidates.
  5. Sick and vacation leave. Companies seem to be doing better in this regard, with 58% of women stating their employers provided adequate sick and vacation time. That response, however, did not indicate whether the women felt free to take said leave. Some companies may make it difficult or impossible for women to take advantage of leave policies due to scheduling demands and a high-pressure workplace culture.
  6. Opportunity for advancement. While 38% of women reported their employers are doing well in this area, 10% and 14% said their organizations were doing “very poorly” and “somewhat poorly.”

Both mothers and women without children ranked their employers similarly on all six of these factors, suggesting these organizational shortcomings affect all women equally.

How does your organization rank in these areas? Do you consider the workplace hostile or welcoming to women, particularly working mothers, and why? If you’re not sure, let Capiche help you assess the situation. Give Chris a call at 541.601.0114 or email her to explore options.

In our next post, we’ll delve into what motivates women to enter the workforce along with the benefits companies reap by employing women.

Women in the Workplace—How Far Have We Really Come?

These days, women are told they can have it all—career, family, personal growth. For many, this is true, but that’s not to say it’s an easy juggling act—particularly with the escalating demands of an increasingly competitive workplace. Forty years ago, women had to choose: either work or family, not both. A few decades before that, there wasn’t even a choice. The answer was a given: family.

Women’s roles in the workplace and home have changed radically in the last century. We tend to forget it was only 1920 when women gained the right to vote through the 19th Amendment. Gallup explores the topic of women in the workplace in a new 94-page report titled Women in America: Work and Life Well-Lived.

For this study, Gallup surveyed approximately 323,500 US women and has plans to issue a follow-up report on women worldwide in collaboration with the International Labour Organization in 2017.

With more than 73.5 million women working today and more millennial females holding higher education degrees than their male counterparts, women of the twenty-first century clearly have more options than their grandmothers did.

While women experienced a temporary burst of freedom when they were welcomed into the workforce during World War II, they were immediately ushered back into the kitchen as soon as soldiers began returning home and seeking work.

It was perhaps this cruel juxtaposition of empowerment followed by oppression that set the stage for the second-wave feminism that was to emerge in the early 1960s along with landmark works like Betty Friedan’s The Feminine Mystique.

Nearly half (47%) the US labor force comprised women by 1990. The previous decades’ movement toward greater equality and diversification had transformed the workplace, and women were beginning to crack the glass ceiling.

Surprisingly, this trend of more women in the workforce started reversing after it peaked in 1999. The United States went from having one of the highest rates of women workers to one of the lowest in comparison with eight other developed countries analyzed in a study conducted by Maximiliano Dvorkin and Hannah Shell.

Dvorkin and Shell also discovered a recent drop in workforce participation by women between 25 and 54. Those who remain seem less tied to work than their 1990s predecessors. Gallup found that almost half (48%) the women surveyed said they were on the job hunt, suggesting dissatisfaction with their current positions.

What accounts for this dramatic decline in female laborers and their growing discontentment?

For one large subset of women, a single factor makes all the difference in whether they decide to remain in—or leave—the workplace. That subset is mothers, and the influential factor—not surprisingly—is whether they have children under 18.

While 70% of women who do not have younger children at home express the desire to work outside the home, that number falls to 40% for employed women who have under-18 kids.

Even in this age of more progressive gender roles such as stay-at-home dads, Gallup shows that mothers still feel compelled to devote more time to nurturing their growing children. Trying to achieve balance between work and family is one of modern woman’s greatest challenges.

We will explore other potential causes for the twenty-first-century exodus of women from the workplace in our next post, followed by tips for employers on how to attract, engage and retain female employees. In the meantime, let us know what your greatest challenges are related to women in the workplace.

How Do You Retain and Grow Your Best Performers?

With the economy growing and the job market tightening, you have two choices as a manager: either bring high potentials along to succeed in higher-level positions or hire from outside. Many leaders like to bring tried and true employees into higher-level positions in the organization. They like to grow their own.

People are motivated when you let them know you want them to be successful. You can boost your stars and star-potential employees with a highly focused workshop coming up in December.

I’m slated to lead a workshop called Success Factors for Emerging Leaders through the Southern Oregon University Professional Development Series in December. (Yes, this is shameless self-promotion. Please forgive me.)

Scheduled on December 14 in Medford, OR, the half-day workshop is for new managers, emerging leaders and high-potential employees ready to move up in the organization.

We will cover topics such as:

  • How do you make a successful transition into management and avoid tripping over common first-time mistakes?
  • How do you develop as a new leader, making sure you have the right roadmap and directions for success?

This hands-on workshop will explain and demonstrate essential competencies for leading effectively with social and emotional intelligence. Attendees will acquire and put into practice the necessary tools to better understand how others perceive them while being increasingly attuned to the needs of their team, the management team and the organization. With this heightened understanding, participants will be equipped to develop the confidence, relationships and authority required to successfully transition into a new leadership role.

I’m curious—do you have any success (or horror) stories about transitioning to a new role within your organization? What and who helped you? Please share so I can use in the workshop and others can benefit from your experiences.


“Growing other leaders from the ranks isn’t just the duty of the leader, it’s an obligation.”
Warren Bennis


Creed for Optimists: 11 Ways to Build Resilience

Have you ever stumbled across something that resonated so deeply you could have been its author? This happened to me recently when I came across Christian D. Larson’s “Creed for Optimists,” written in 1912. Here it is.

Promise yourself to:

Founder of the New Thought movement, Larson (1874–1954) is credited for being an American New Thought leader and teacher as well as a prolific author of metaphysical and New Thought books. Many of Larson’s books remain in print today, more than 100 years after they were first published, and his writings influenced notable New Thought authors and leaders. His Optimist Creed was adopted by Optimists International, better know as the Optimist Clubs.
  1. Be so strong that nothing can disturb your peace of mind.
  2. Talk health, happiness and prosperity to every person you meet.
  3. Make all your friends feel there is something special in them.
  4. Think only of the best, work only for the best and expect only the best.
  5. Be as enthusiastic about the success of others as you are about your own.
  6. Forget the mistakes of the past and press on to the greater achievements of the future.
  7. Give everyone a smile.
  8. Spend so much time improving yourself that you have no time left to criticize others.
  9. Be too large for worry, too noble for anger, too strong for fear and too happy to permit the presence of trouble.
  10. Think well of yourself and proclaim this fact to the world—not in loud words—but in great deeds.
  11. Live in the faith that the whole world is on your side, so long as you are true to the best that is in you.

Makes me happy just to read the Creed. So what about living it?

It’s what I strive for every day. By mindfully following these tenets, I have seen benefits in my work environment, home environment and all personal relationships. Although the learning is continuous and I have a long way to go, I have become better at listening and have developed higher levels of understanding and compassion.

What would change if you were to incorporate the Creed into your everyday life? Give it a try. Let me know how it changes you—and how it changes those you interact with. Cheers!

New Agreements: 5 Ways to Transform Your Workplace

Thanks to LinkedIn, I had a chance to talk with author David Dibble last week. He read a recent blog I posted and asked to connect with me. Funny thing is I’ve been using his book The New Agreements in the Workplace for the last five years as source material for the Working with Emotional Intelligence class I teach at Southern Oregon University. I’ve summarized his work below and added a few quotes to illustrate. Thanks, David!

1. Find Your Path


“Whatever you can do or dream you can, begin it! Boldness has genius, power and magic in it.”
—Goethe


As individuals in the workplace and in the world, each of us must find our own path to personal freedom and transformation. If the release of the creative human spirit in the workplace is your passion, following a true path will accelerate the journey dramatically. A true path is a roadmap that includes proven practices, community support along the way and possibly a teacher. Most importantly, a true path will ignite your higher purpose for work based in love.

A true path will ignite your higher purpose for work based in love. Click To Tweet

2. Love, Grow and Serve Your People


“All work is empty, save when there is love.”
—Kahlil Gibran


The workplace can be thought of as a living being. Workplaces are alive because they are made of people. To love, grow and serve your people means loving, growing and serving the organization. In doing so, you love, grow and serve yourself. This is true leadership.

3. Mind Your Mind in the Moment


“The mind is its own place, and in itself can make a heaven of hell and a hell of heaven.”
—John Milton


Science has been looking at the human mind for thousands of years, and many questions remain. Your mind creates both your individual and organizational realities. To change yourself or your workplace, you must transform your mind. Awareness of the mind in the moment when life and work take place is a central practice to nearly every true path. With awareness, you can create heaven on earth in your workplace.

4. Shift Your Systems


“Men have become the tools of their tools.”
—Henry David Thoreau


All organizations have structural components we call systems. Systems are the formal and informal policies, procedures, habits and agreements that tell you how to do things in the workplace. They control about 90 percent of the results you create in your organization. To unlock your creative human spirit, you must shift from the fear and control that drive most workplace systems to an atmosphere of love and support.

You must shift from fear and control to an atmosphere of love and support. Click To Tweet

5. Practice a Little Every Day


“The indefatigable pursuit of an unattainable perfection—even though nothing more than the pounding of an old piano—is what alone gives a meaning to our life on this unavailing star.”
—Logan Pearsall Smith


Did you know the space shuttle is off course approximately 97 percent of the time? To make the New Agreements a reality, you must practice a little every day. As you practice, you will notice change. With regular practice, you embody the New Agreements. As you move from doing to being, you become the unbridled release of your creative human spirit. This is true mastery.

Living the New Agreements

How does this sit with you? How does it manifest in your workplace? If you want to work with the New Agreements, let’s talk about how coaching or consulting can help you create positive change.