Lessons in Branding Across Industries If you were close to my place at Christmas, you would have heard a big whoop of joy as I learned Cracker Barrel was pulling Duck Dynasty items from its shelves—not because of the backlash from Phil Robertson’s anti-gay and racially charged comments. I was elated because Cracker Barrel said […]
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Here’s an old line with a new twist: what’s your elevator speech—for yourself? You’ve probably invested weeks or even months defining your company’s brand, zeroing in on the sweet spot that distinguishes your organization from its competitors and then figuring out how to live it. But how much thought have you given to your personal […]
Adopting a new brand shouldn’t make you feel like an ugly stepsister squishing her foot into a tiny glass slipper. Rather, you’re looking for that Cinderella fit, a thoughtful melding of truth and optimism that empowers your company to grow into its deeper self. The shoe fits, but your toes still have room to wiggle. […]
Leaders define an organization. Leaders inspire employees to achieve terrific heights. Leaders make the difference between success and failure.… Or do they? A recent survey of 1,000 employees suggests otherwise. Conducted by the Communications for Executive Council, the study reveals that employees value connection with their fellow employees over big-personality leaders—1.6 times more, to be […]
With the start of the new year, many of us reflect on areas in which we hope to improve, leading us to a more fulfilled life. Perhaps one of these challenges resonates with you. You are a manager who is trying to improve the performance of a struggling employee. You are unhappy at work and […]
Chris Cook discusses the blossoming science of happiness at work. Q: How can organizations benefit from developing the capital within rather than hiring new employees? A: By helping employees achieve their potential, organizations are setting themselves up to gain a competitive advantage. Their employees will be more productive, creative, engaged and motivated, and they will […]
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