How Can You Fuel Success and Performance?

Before Happiness: Research on Happy Workplaces

Every time I think the notion of “happiness” in the business world is just not taking hold, I am encouraged by new research that again points to the benefits of a happy workplace. Who can argue with increased performance, more creativity, better teamwork, higher levels of innovation, better customer service, less turnover and minimal sick leave?

To be clear, I define a happy workplace as having a fair, collaborative, open, innovative culture. It’s a place where people feel as though they can achieve their potential.

The latest research I’m referring to comes from Before Happiness, a new book from Happiness Advantage bestselling author Shawn Achor. Below are a few examples.

The Predictors of Success Assessment

In his 2007 study of 1,600 adults, Achor found there was a 0.7 correlation between perceived social support and happiness. (That’s greater than the correlation between smoking and cancer.) Following up on this data, Shawn developed three 10-question metrics that are even more predictive than previous measures for work optimism, provision of social support and positive stress management. Individuals high on provision of social support are 10 times more engaged at work and have a 40% higher likelihood of promotion over the next four years.

“Stress as Enhancing” Mindset

In partnership with Yale and UBS, this study used a three-minute video to teach employees how to view stress as enhancing—creating a 23% drop in fatigue-related health problems (headaches, backaches, fatigue) six weeks later. A one-hour training was conducted to deepen the learning. This additional training resulted in a longer duration of the “stress is enhancing” mindset.

The Happiness Dividend

In the midst of the 2009 tax season, Achor conducted a three-hour intervention describing how to reap the happiness advantage by creating a positive habit for 50% of the KPMG tax managers in New York and New Jersey. Four months later, the optimism, life satisfaction and job satisfaction of these tax managers were retested, revealing significantly elevated levels compared to the control group that had received no training. These tax managers’ reported levels of happiness moved from 22 to 27 on a 35-point scale, a 24% improvement in job and life satisfaction. This is one of the first long-term return-on-investment studies proving that happiness leads to long-term quantifiable positive change.

Achor has successfully shown us how to create a better life using three key factors: 1) how much social support we build into our lives, 2) whether we view stress as a challenge rather than a threat and 3) where we choose to focus our attention. The real beauty here is these tactics create positive outcomes not just for individuals but also within organizations of all kinds.

Capiche specializes in helping individuals, teams and organizations create an environment in which people are happy, achieve high levels of performance and create value every day. Call 541.601.0114 or email Chris to see how she can help you and your organization optimize strengths and boost performance.

Watch Shawn’s TED Talk:

“The goal of science is turning observation into prediction. The goal of business is turning prediction into profit. Thus good science means great business. If you can quantify predictors of success, it’s like adding GPS to your company as it navigates new terrain.” —Shawn Achor

Chris Cook Head Shot

About the Author

Chris Cook, CPCC, ACC

President & CEO, Capiche

Chris believes an organization with shared values and vision inspires passion and purpose in its entire workforce, creating an engaging, productive and positive environment. She helps organizations make a cultural shift that embodies these ideals, giving rise to happy customers, inspired employees and increased company profits. With 26 years of experience in marketing professional services and higher education, Chris has turned her focus to helping organizations define and live their brand. She is dedicated to leadership coaching, organizational development and marketing—with a keen focus on the importance of happiness in the workplace and positive psychology. A partner with Delivering Happiness at Work, Chris is accredited by the iOpener Institute for People and Performance, is a certified professional coach and holds a master in management. She serves as a mentor for the Sustainable Valley Technology Group and is a member of SOREDI’s TAG Team. Chris also serves on the Mt. Ashland Association Board of Directors and the Thrive Board of Directors. A volunteer with Soroptimist’s Strong Girls Strong Women program, she is an avid telemark skier and hiker.

Leaders, Listen Up!

Leaders Listen Up

Human connection is critical for a person’s health and development, starting at infancy and continuing into the workplace. Relationships with colleagues and with the boss matter for creating a workplace where employees come to work ready to contribute and be their best.

We live in a time when we are nearly always “connected.” According to the Pew Research Center*, 75% of people under 30 own a smart phone—and 61% of all working people own one.

So what’s the problem? A Blanchard Companies* survey found that 81% of workers say their leaders don’t listen and 82% say they don’t provide appropriate feedback.

Only 34% of workers meet with their boss once a week, and 28% rarely or never discuss future goals with their boss. Yet 70% wish they did. And 64% of workers want to use meeting time with their boss to solve problems, but 19% report they rarely or never do.

Sixty-four percent of workers say they wish they could talk to their boss about problems with colleagues, but only 8% actually do.

There’s a song playing in my head as I write this. It’s “Communication Breakdown” by Led Zeppelin:

Communication breakdown, it’s always the same.

I’m having a nervous breakdown, drive me insane!

The bottom line is workers who feel connected with their colleagues and leader are more likely to feel good about their jobs, and workers who feel connected to their leaders are more likely to remain in their jobs and bring their A game.

What kind of leader are you?

Sources

*The Pew Research Center Internet & American Life Project, June 2013
**The Ken Blanchard Companies’ Employee Work Passion Survey 2013

What’s Holding You Back from Reaching Your Potential?

Woman Aiming at Archery Target

How to Find a Coach Who’s the Right Fit

Do you have a goal you want to reach by the end of the year—either career-related or personal? Is there something you want to improve or change between now and then?

What’s holding you back? Where are you stuck? Why haven’t you been successful in the past? Have you ever considered working with a coach?

You may wonder who exactly seeks out a coach … it’s winners who want even more out of life.

Finding the right coach may not be as momentous a decision as choosing your life partner, but it’s not far off.

As with any close relationship, there has to be harmony. Kindred spirits inspire, but they can also hold you back. You’re not looking for a friend. Or a superior. You want an equal whom you respect and who respects you.

The right coach will connect with you at a profound level while also applying gentle pressure, like the grit that polishes the pearl.

Recommendations from colleagues are dandy, but one person may like sneakers while another prefers combat boots. You have to find the best fit for you. Who’s going to help you climb that mountain?

Do your research and find out what kind of a coach you want. A life coach? A leadership coach? A co-active coach? Are your aspirations professional, personal, or both?

Explore the websites of coaches in your area and see whose philosophy, personality, and attitude resonate with you. Narrow your list down to a few finalists and schedule a free consultation.

When you meet with a prospective coach, pay attention to how you behave and feel. You may find yourself sharing things you’d never expected to tell a stranger during a first meeting. You need someone you can be completely honest with. If you quickly develop a rapport, there’s a good likelihood you’ll be able to establish a relationship of mutual trust.

The coach’s questions may elicit new realizations about your career or life trajectory. Did you come away from that first meeting inspired, with a clearer vision of what to aim for and how to get there? A coach should help you clarify your goals while also equipping you with the tools to reach them.

In Your Executive Coaching Solution, Joan Kofodimos says a good coach will do the following:

1.         Strike a balance between supporting and challenging you

2.         Help create feedback loops with colleagues

3.         Assist with clarifying your true strengths, values and purpose

4.         Provide structure in the development process

5.         Broaden your perspectives

6.         Teach concepts and skills

7.         Maintain confidentiality

8.         Influence how others view you

Keep these tips in mind as you evaluate coaches and try to listen equally to your heart and your head. Ultimately, you’re looking for the person who’s going to push you to greater heights—and depths.

As you seek a coach who is right for you, give me a chance to interview for the position. In celebration of my newly minted coaching certification by the International Coaches Federation and The Coaches Training Institute, I am offering a special discount on a three-month coaching package.

Not sure if coaching is for you? Check out my coaching services for free. In your complimentary 30-minute session, I guarantee you will design action toward the change you desire.  I will help you become clearer on what you want, develop action plans, stay committed to your goals and live intentionally.

As your coach, I will hold you accountable—and that’s a good thing because statistics show people who are coached are seven times more likely to follow through on their plans.

Call 541.601.0114 or email me today to schedule your free coaching sample session and to learn more about how coaching will change your life.

This Is for All the Lonely Leaders: Why Partner with an Executive Coach

John Wooden Coaching Kareem-Abdul Jabbar


“A coach is someone who can give correction without causing resentment.” —John Wooden


Think back on your life. As you were growing up, who nudged you toward greatness? Who gave you gentle support while simultaneously challenging you to grow, to stretch? Who offered a candid perspective you could always trust, a wisdom that inspired? Perhaps it was a family member, a teacher … or a coach. Whoever it was, your life is forever changed because of their influence.

What about today? Who fulfills that role for you now that you’re an adult, a leader? So many of us make the mistake of leaving mentors and coaches behind at college. We’re leaders now, not apprentices. Why would we need a coach?

Google CEO Eric Schmidt has an answer: “Every famous athlete, every famous performer has somebody who’s a coach. Somebody who can watch what they’re doing and say, ‘Is that what you really meant?’” He continues, “They can give you perspective. One thing people are never good at is seeing themselves as others see them. A coach really will help.” Watch this video to hear more:

 

Even (and perhaps especially) leaders can arrive at a point in their lives when they begin to stagnate, when they stop pursuing their deeper hopes and passions. They may be denying their core desires or may have lost sight of their original dreams.

John Wooden Playing BasketballWe all know it’s lonely at the top. Who can a leader confide in? Talk frankly with? Trust? My answer: a coach. An executive coach can meet you at the crossroads between mediocrity and greatness, emptiness and fulfillment. A coach can hold a mirror to illuminate your strengths and deepen your self-awareness. A coach can help you find meaning and happiness along your path toward personal fulfillment and—by holding you accountable—help you stick to that path.

The natural state of being for humans is a state of inertia—a place where nothing changes, no real progress or growth is attained. Not good enough for you? Are you ready to take the next step? Do you want to take your “pretty good life”—one that’s an 8 out of 10—to a 12 or even a 14? Are you willing to engage with someone who’s going to tell you the truth, no matter how difficult it is to hear? Who will help you uncover your naturally creative and resourceful self? If so, it’s time for you to discover the magic in coaching.

Check it out for free. In a 30-minute sample coaching session via phone, Chris guarantees you will begin to design action toward the change you desire. See Leadership Coaching to find out what coaching can do for you. Contact Chris at 541.601.0114 or chris@capiche.us for your free 30-minute sample.

Note: This is an updated version of my earlier post What a Leadership Coach Can Do for You.

Why Coaching? Why Now?

Fish out of Water

The Wall Street Journal reveals that executive coaches report steady demand for their services despite the recession. As the economy begins to bounce back, those individual and corporate clients say this one-on-one coaching has been instrumental to their career and organization’s success. Flourishing companies understand that coaching is a way to develop and keep their organization’s key talent, which is critical in any economy.

How I Can Help

I am excited to announce that as of June 25, 2013, I am a Certified Professional Co-Active Coach® (CPCC) through The Coaches Training Institute (CTI). Recognized as the most rigorous coaching program in the industry, CTI includes hands-on coaching, ongoing group work and one-on-one supervision of actual coaching sessions. After successful completion of the program (196 training hours and 100+ coaching hours), I passed the written and oral certification exams, earning my CPCC designation! It has been one of the most rewarding learning experiences I have ever enjoyed, and I am already using these coaching skills with individuals and organizations.

CPCC Logo
I’m joining a broad and varied group of professionals. To date, more than 20,000 coaches, consultants, managers and new career explorers have been trained through CTI. Coaches come from diverse backgrounds and careers, including marketers, entrepreneurs, CEOs, accountants, scientists, engineers, dentists, educators, therapists and community leaders.

How Organizations Can Benefit

Major organizations such as Marriott, IBM, Boeing and the EPA have offered Co-Active Coach® training to increase management and employee effectiveness. They recognize the value of coaching in honing leadership, management and communication skills of senior leaders and high-potentials.

How Individuals Can Benefit

You’ve heard it said, “It’s lonely at the top.” By working with a coach, the most isolated executive can explore goals, realities and options with a trusted source—someone who will encourage and hold them accountable for the actions and ways of being they determine will move them in the right direction.

While you’re growing and becoming your best self, a coach is on your side, championing you while believing in your natural creativity and resourcefulness.

The Hard Facts

Data at International Coaches Federation (of which I am a member) states that professional coaching brings many wonderful benefits, including fresh perspectives on personal challenges, enhanced decision-making skills, greater interpersonal effectiveness and increased confidence.

The list does not end there. Those who undertake coaching also can expect appreciable improvement in productivity; satisfaction with life and work; and the attainment of relevant goals. Data researched by PricewaterhouseCoopers follows.

Increased Productivity

Professional coaching maximizes potential and unlocks latent sources of productivity.

Improved work performance: 70%

Improved business management: 61%

Improved time management: 51%

Improved team effectiveness: 51%

Increased Positivity

Building the self-confidence of employees to face challenges is critical in meeting organizational demands.

Improved self-confidence: 80%

Improved relationships: 73%

Improved communication: 72%

Improved life/work balance: 67%

Return on Investment

John Schweiger Testimonial for Chris CookCoaching generates learning and clarity for forward action with a commitment to measurable outcomes. The vast majority of companies (86%) say they made at least their investment back.

More information on the benefits of coaching can be found in the ICF Research Portal, including case studies and industry reports.

For more client testimonials, see Leadership Coaching. Contact me at 541.601.0114 or chris@capiche.us to learn more or schedule a free session. I guarantee movement toward positive change in your first 30-minutes.

What’s Your Sign? Let’s Talk Personal Brand

Lifting the Horizon

Here’s an old line with a new twist: what’s your elevator speech—for yourself?

You’ve probably invested weeks or even months defining your company’s brand, zeroing in on the sweet spot that distinguishes your organization from its competitors and then figuring out how to live it.

But how much thought have you given to your personal brand? What makes you stand out from your colleagues? What unique contributions do you make, both to your organization and the wider world?

Brand is central to all interactions—personal, business, online, social media—and is a combination of what you say and do as well as how you show up. And if you never bothered to think about it, your brand may be more accidental than intentional.

Below are some questions that will help you access the core of your being, see yourself as others do and distinguish between what you do and who you really are. Based on this information, you may decide to present yourself a little differently.

What Do You Believe?

It’s time to get personal clarity about your beliefs. What are you passionate about? What inspires you?

Pretend you’re introducing yourself to a new colleague or prospective client. How would you complete this sentence? “I believe …”

If someone asked me that question, I would say, “I believe that finding the positive in people and organizations contributes to a better world. I like to start by helping individuals develop their unique strengths, and this leads to better performance and greater happiness.”

What Taste Do You Leave in People’s Mouths?

Is it sweet, savory, or a pinch of both? Is it spicy or bland, bitter or sour—or perhaps you bring a touch of umami flair?

How does your presence influence others? What do they say about you after you’ve left a meeting? What will they say about you after you’ve left this world?

Whether or not you intend to, you affect others. People often don’t realize the impact they have on others unless it is publicly recognized—awards, celebrity, trophies of one sort or another. Few are aware when they have a deflating, enraging, or otherwise negative effect.

It might help to ask your colleagues and friends to give you an honest assessment of your brand. Ask them to not hold back—it might be tough to hear, but this is an opportunity to see yourself in a new way. If you don’t like what you see, change it.

You Are Not Your Job Title

You are more than the sum of your duties. Your personal brand has as much to do with how you do something as what you do.

When you perform a task, how can someone recognize your hand as opposed to your coworker’s? What are the telltale signs of your role in the project? Why would someone hire or promote you over a peer with similar skillsets?

Redefining Your Brand

You may be at a point in your life when you’re ready to change your brand. How do you go about getting people to take you seriously as y when they’ve always seen you as x?

You don’t want to be perceived as a chameleon, a waffler, or a wanderer. Just because you’ve decided to change doesn’t mean others will understand this is an evolutionary step rather than a screwball adventure.

Perhaps you’re embarking on a new career or starting your own business. You need to craft a narrative that gives people a bridge between your past and present selves. How does your old, familiar brand tie in with your new one? How does it give you an edge in a field that may be new to you?

Frame your story in such a way that your apparent weaknesses become compelling advantages. Say you’re a surgeon turned sculptor. While you may be new to the medium of clay, your knowledge of anatomy and ability to work deftly with your hands will imbue your work with striking accuracy and detail. Put it in a 30-second elevator speech.

Going Up

Here’s my elevator speech: ”I believe that finding the positive in people and organizations contributes to a better world. I like to start by helping individuals develop their unique strengths, and this leads to better performance and greater happiness. Combining my background in marketing, positive psychology and coaching, I help individuals and organizations define and then live their brand—which leads to better health, greater productivity and more meaningful and meaning-filled lives.”

So what’s yours? Please share.

Find Your Brand, Change Your Life

If you need help figuring out your personal brand, consider hiring a leadership coach. Let me give you a 20-minute sample session. Call 541.601.0114 or email chris@capiche.us to find out how I can help you transform yourself—and your world.

Speaking of Happiness: How to Have Your Cake—And Eat It, Too

Little Girl about to Chomp Down on Big Chocolate Cake

There’s a lot of buzz about the significance of employee engagement—Forbes, Gallup Business Journal, and Harvard Business Review have all published articles on engagement just in the last three months. I, too, have examined the topic—most recently reporting on the Hay Group findings that highly engaged employees can quadruple a company’s revenue growth and generate 89% greater customer satisfaction.

There’s no denying employee engagement matters, but it’s only one tessellating piece of a bigger jigsaw. Myopically focusing on engagement can obscure our view of the most reliable predictor of performance—you guessed it, happiness. As I explained in “Why Employee Engagement Trumps Employee Engagement and Job Satisfaction,” it’s possible for an employee to be highly engaged, but that doesn’t mean they’re happy (and when they’re not happy, they are most likely looking for a new job). On the flip side, however, happy employees always rank high on both engagement and job satisfaction.

When companies shift their focus from engagement to happiness, they get to have their cake and eat it, too.

Engagement is a good first step, and I believe in the importance of what’s measured in Gallup’s well-revered “Q12” engagement survey. In the recent “Five Questions You Must Ask Your Team,” Stosh Walsh explains how organizations can boost engagement using Gallup’s Q12 engagement survey results.

The Q12 action planning process requires the team to:

1) Define each of the Q12 items

2) Articulate what the ideal looks like for each item

3) Identify the difference between their reality and their ideal

4) Select which items have the greatest impact on the company’s culture or performance

5) Determine what each team member will do to increase engagement

But why limit ourselves to one tree in the forest? If we strengthen the ecosystem, the tree will follow suit. Happiness is the secret to enhancing not just engagement but also satisfaction, health, loyalty, and innovation—not to mention performance and productivity.

Let’s instead consider what questions we can ask to help spread happiness at work. Fortunately, some really smart people like those at Delivering Happiness have already put tremendous thought and research into this question. Based on the New Economics Foundation’s dynamic model of well-being, their Happiness at Work survey is designed to do precisely that.

New Economics Foundation Dynamic Model of Well-Being

The dynamic model of well-being measures four primary areas of happiness at work, each with its own matrix of four intersecting components: 1) experience of work, 2) functioning at work, 3) organizational system, and 4) personal resources. The survey assesses 40 factors to determine the organization’s and individual employees’ levels of happiness.

Here are 16 sample questions posed by the survey:

Experience of Work

1) To what extent do you feel proud to work for your company? (positive feelings)

2) How much of the time you spend at work do you feel frustrated? (negative feelings)

3) How much of the time you spend at work are you absorbed in what you are doing? (engaging work)

4) Thinking about the job you do, in general would you say that the job you do is worthwhile? (worthwhile work)

Functioning at Work

The Hidden Costs of Disengagement1) To what extent do you get the chance to be creative in your job? (self-expression)

2) To what extent can you influence decisions that are important for your work? (sense of control)

3) To what extent do you like the people within your team? (work relationships)

4) To what extent have you been able to learn new skills at work? (sense of progress)

Organizational System

1) To what extent do you worry you might lose your job in the next six months? (job design)

2) To what extent do you feel trusted by your manager? (management system)

3) To what extent is it safe to speak up and challenge the way things are done within the company? (work environment)

4) In general would you say that the job you do is beneficial to society in general? (social value)

Personal Resources

1) To what extent do you feel full of energy in life? (vitality)

2) Taking all things together how happy would you say you are? (happiness)

3) In general would you say you find it easy or difficult to deal with important problems that come up in your life? (confidence)

4) How satisfied are you with the balance between the time you spend on your work and the time you spend on other aspects of your life? (work-life balance)

How would you answer these questions? Take the free Happiness at Work survey to find out how happy you are in your work. Do you feel the results are accurate? I will be interested to hear your experience of the process!

Project Teams: Your Nemesis or a Sure Way to Succeed? The Devil Is in the Details.

CRR Global Founder CEO and Course Leader Marita Fridjhon with Students Chris Cook and Adele James

CRR Global founder, CEO and course leader Marita Fridjhon with students Chris Cook and Adele James

How often do you work in distinct teams to achieve a goal? (Probably quite often if you work for an organization of any size.) And how often do these team projects go perfectly? (Hmm … if my own experience is any indication, my guess is there are usually challenges.) What happens when they don’t go perfectly? (Well? What happens?)

I’ve spent the last two days in a CRR Global workshop that recognizes and teaches that no person is an island. We are all part of complex systems—families, teams, communities, companies. And we can design ways to make sure each of these systems has a greater chance to succeed. If we begin any team assignment by “designing a team alliance,” we can set the team up to succeed. This is a positive foundation that builds on the research that shows increasing the positivity on project teams also increases productivity (Goleman 2005; Losada and Heaphy 2004).

Here are the three simple steps to follow:

1. Identify the team’s agenda

In other words, what is the team tasked to do? What will success look like? How will success be measured?

2. Create a team agreement

In creating a team agreement, ask questions such as:

  • What is the atmosphere or culture we wish our team to work within?
  • How do we embody that atmosphere or culture?
  • What will help our partnership flourish?
  • What kinds of behaviors will not be tolerated?
  • How will we act when things get difficult?
  • What do we each agree to be accountable for?

3. Revisit the team agreement on a regular basis—especially when things get difficult

Research proves teams that create agreements about protocol—especially during times of conflict and decision-making—do better than teams with no such agreements (Guttman 2008). By consciously exploring ways to increase cohesion and alignment, the team greatly enhances its probability of success.

Learn how to ensure more successful projects within your teams. It’s as easy as 1-2-3. Give Chris a call at 541.601.0114 or email chris@capiche.us. Let’s design a team alliance that can set the tone for many successes to come.

Resources

Losada, M. & Heaphy, E. (February 2004). “The role of positivity in teams.” American Behavioral Scientist, 47(6).

Goleman, D. (2005). Primal Leadership. Harvard Business Press.

Guttman, H. (2008). Great Business Teams. Wiley.

How to Live the Brand—and Play to Your Strengths

Walking on the Beach

Say your company just invested a hefty amount of time and resources in a process to clarify its brand and claim its position in the market. Now that you’ve codified your brand, including your signature strengths, how do you help employees embody those principles on a daily basis? What are you doing to develop and promote your organization’s and your employees’ strengths?

Living the Brand

Walking the TalkIt’s not as hard as it sounds. Here are four ways your company can help people walk the talk.

1) The Interview. It all starts here. Zappos employees don’t need to be told how to live the brand—they do it naturally. As CEO Tony Hsieh explains in Delivering Happiness: A Path to Profits, Passion, and Purpose, the company’s core values drive the interview process, and Zappos hires individuals who are inherently passionate about those values.

2) Conversations. Create a culture that encourages employees to discuss the company’s values. When your mission guides strategic decisions, when employees measure their actions against the company’s brand and when everyday conversations organically reflect the organizational values, you know your employees both understand and practice those values.

3) Peer-to-Peer Training. Let staff—not managers—take the lead when it comes to values training. When new and current employees learn about the company’s core principles from their peers, this dynamic gives the trainees a living example to follow while the trainers deepen their own awareness of the company’s values.

Walking the Talk4) Business Tools. The mission, vision, and values shouldn’t be an awkward uniform your employees don when they enter the building and drop in the foyer on their way out. In Delivering Happiness, employees talk about how Zappos’ first Core  Value—Deliver WOW Through Service—has affected the way they live their entire lives. They consistently make the extra effort to create moments of wow, whether it be on the phone helping a customer or relating to a fellow shopper at the grocery store.

Nurturing Individual Strengths

Two years ago when I launched Capiche, I wanted to create a company that was committed not only to educating but also transforming organizations. Armed with science of happiness research, best business practices, and positive psychology principles, I set out to help companies “understand and develop the capital within.”

Too many organizations treat their employees as if they’re expendable, interchangeable parts. If employees disengage, management issues pink slips and orders a fresh batch of replacements. When the reinforcements wear out, the cycle repeats. Rarely do such companies stop to examine why they are failing to engage their employees.

In a recent Gallup poll conducted at 14 different companies, the 105,000 employees surveyed only mildly agreed—3.87 on a scale of strongly disagree (1) to strongly agree (5)—that their company was nurturing their strengths.

If you want to help employees connect with your company’s brand and signature strengths, you need to identify and nurture their strengths.

Clifton StrengthsFinder is a fantastic tool for this discovery process. It can be an illuminating and fun experience for the employees and will help you see how each person’s strengths can best benefit the company.

Know Your Coworkers

Once you’ve discovered your employees’ talents, the next step is ensuring peers understand and rely on each other’s strengths.

This happens less often than you might realize. When Gallup asked 8,900 employees how strongly they agreed with the statement that they could name the strengths of five coworkers, the mean score was only 3.78 out of a possible 5.

Effective collaboration requires that team members know their coworkers’ strengths. A smaller group of employees chosen based on complimentary strengths can achieve far more than a large, haphazardly composed team. When tasks are divvied up according to individual talents, you’ll see that efficiency, passion and productivity skyrocket.

Coming Full Circle

So yes, brand is important, and clarifying your company’s core values, mission, and vision is a critical step toward building a successful brand, but all of those pretty words mean nothing if your employees don’t resonate with them and incorporate them into their day-to-day routines.

Similarly, identifying your company’s unique strengths should be followed up with an effective strategy for understanding and developing strengths within your employees. When you harness the talents of individuals for the expression of your company’s signature strengths, together you will become a formidable creative force.

Helping organizations harness this creative force is Capiche’s passion. Call Chris at 541.601.0114 or email chris@capiche.us if you’re ready to put this force to work for your organization.

The Cinderella Fit: 5 Steps to a Better Brand

Brown Men's Shoe

Adopting a new brand shouldn’t make you feel like an ugly stepsister squishing her foot into a tiny glass slipper. Rather, you’re looking for that Cinderella fit, a thoughtful melding of truth and optimism that empowers your company to grow into its deeper self. The shoe fits, but your toes still have room to wiggle.

A few months ago, I wrote a post called Creating Your Brand from the Inside Out: Why Your Culture Comes First, which was later published in the January 2013 issue of Utah Construction & Design. In that piece, I discussed the inextricable relationship between culture and brand.

Your brand should reflect your organization’s unique genetic identity with a spritz of aspiration. You want your company to recognize itself in the mirror, but maybe looking a tad dapperly, so it straightens its posture, brushes the lint off its shoulder, and strides toward the future with vision and confidence.

How do you achieve that magical fit? As a brand development consultant, I would take these five steps to discover and unleash your organization’s brand.

1) Formulate guiding questions to illuminate core issues. Don’t think of these as literal questions posed in a survey or focus group but instead view them as headings in your final report. Some examples include:

  • What is your current brand image/reputation among target audiences and stakeholders?
  • What positive and negative associations are attached to the organization?
  • What are the major brand associations of your competitors?
  • How is your company different and better?
  • What should you strive to be?
  • What tactical brand differentiation and marketing opportunities exist?

2) Thoroughly examine the facts through a qualitative discovery process. Get an honest view of your firm’s reality by conducting a competitive analysis, quantitative data assessment, and communications audit as well as gaining an understanding of the company’s history.

3) Involve all members of the organization. Establishing a transparent, comprehensive process in which every employee feels heard is not only vital for buy-in but also ensures the brand truly reflects the company’s culture. Participants will be more invested in the process and committed to maintaining its outcomes.

4) Develop a distinctive set of “brand tools.” A brand messaging platform will focus and guide marketing and organizational decisions. It includes a positioning statement, key messages, and brand attributes. The positioning statement reflects the institutional DNA and is so unique to the organization that it cannot be applied to any other company. The key messages articulate the firm’s purpose and direction, while brand attributes comprise a list of adjectives that describe the company’s character.

Branding Sweet Spot5) Bring the brand to life. Through a targeted creative process, design a visual identity that captures the company’s personality and develop a marketing strategy that is built around your company’s “sweet spot”—the intersection of what’s important to clients, what you do very well, and what your competition is not doing. Most importantly, help your employees understand and “live” the brand in everything they do—from answering the phone to delivering a presentation to hiring a new associate. The more deeply your brand is interwoven with your culture, the easier that glass slipper will glide on—and stay.

Are you ready to uncover your unique brand? Contact me at 541.601.0114 or chris@capiche.us to find out how Capiche can help your organization crack its genetic code and chart its course for future success.